Bruce Newman and I discuss the last few elections as well as this one and how knowing what the candidates know to get votes, can get your business votes.
Bruce I Newman and I discuss the last few elections and this cycle. How did Obama take 2012? Why is the establishment losing. But more importantly how can you use this knowledge for your business?
Visit his website here www.politicalmarketing.com
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There’s a marketing revolution taking place in politics right now, one where the old rules don’t matter and where new rules are being tested every day. Providing an analysis of the innovative marketing methods that have been developed in the political arena over the past decade – particularly those mastered by the Obama campaigns – is THE MARKETING REVOLUTION IN POLITICS: What Recent U.S. Presidential Campaigns Can Teach Us About Effective Marketing by marketing expert Bruce I. Newman (Rotman-UTP Publishing/University of Toronto Press; January 2016).
Newman explains why technology – encompassing big data, customer analytics, micro-targeting, and social media – is at the heart of this political marketing revolution and examines the ways that organizations like Disney, Google, Procter & Gamble, and even the Vatican, have adapted similar techniques. “The political world has exponentially raised the bar on marketing. Organizations that ignore this paradigm shift do so at their peril,” warns Newman. In THE MARKETING REVOLUTION IN POLITICS, he presents seven lessons, based on recent U.S. presidential campaigns, that marketers in any industry can use.
These include:
• Follow the Marketing Concept
• Use Technology Strategically
• Integrate Research Methods
• Develop a Unique Brand Identity
• Create a Winning Advertising Strategy
• Build a Relationship With Your Customers
• Be Prepared to Engage in Crisis Management
Dr. Bruce I. Newman, on the subject of Political Marketing, specializing in consumer research, image management and marketing strategy for both corporations and political clients.
Newman underscores the importance of drawing creative ideas from diverse sources to develop a winning marketing formula, as the Obama campaign team did by bringing together experts in analytics, polling, fundraising, branding, advertising, customer relations and crisis management from the for- and nonprofit worlds.
“It is incumbent on CEOs to reach out to experts who understand the integrative nature of marketing in all fields, and not to be afraid to experiment with new strategies and tactics.”
Dr. Newman has lectured to numerous professional groups around the world on the topics of political and business marketing.
You should note the potential threats to democracy, especially the use of marketing techniques to manipulate voters at the subconscious level. He concludes with a set of normative “do’s and dont’s” for political marketing practice that strengthens civic education and democratic governance.
Dr. Newman consulted, selected political leaders around the world, including Bill Clinton and Lech Walesa, on communication strategy. Met with former President Lech Walesa and his top aides in Poland to advise him on his presidential run. Dr. Newman advised senior aides in the Clinton White House on communication strategy.
He is one of the leading experts in the world in marketing and politics with his knowledge of consumer psychology and statistical applications.