1. I need a website.
This phase is usually the beginning of a slippery slope. At this phase we must start with your Most Wanted Action.
That is what do you want the visitor to do? Starting with the end in mind, your site must implement your Unique Selling Proposition and most wanted action. Will the site act as your personal brochure or a direct response medium, or both?
Unfortunately, companies start with the “Build it and they will come philosophy”, or they will place the responsibility of the next phase squarely onto your shoulders.We don’t think this is fair to you.
2. Traffic–
Eyeballs as they say.
There are many ways to bring traffic into a site. We can pay for it per action, per click thru, or organically.
Organic search is pristine, non paid placements.
This is what we concentrate on. Why? Simply because it has more longevity and higher click-thru rates.
Your goal? To attract as many keyword phrases across as many pages as possible. This makes sense doesn’t it?
…That is to have as many pages come up in the search engines positions as possible. You want as many pages for as many real estate words married to your city as possible. Yes, every page of your site can rank in the engines.
Traffic is created by using “search keyword” analysis to attract keywords that people are actually using in their search engine queries to find Burbank home sale websites.
We then work the SEM triangle to implement your represented keywords into your pages, and inbound links.
You will recall the Search Engine Marketing Triangle works holistically. You can’t have one without the other.
3. Lead Conversion-
You can have all the traffic in the world but if you don’t convert it don’t mean squat!
We bring targeted traffic, and create a compelling call to action such that your traffic converts into leads. Our goal is 5 leads a day. How do we accomplish this?
By implementing the most recent usability and conversion studies, you are able to get the most recent techniques implemented into your website.
4. Courtship-
This is where you should be involved. Not before. However, every single design house that I have tracked asks that you do the promoting. Goodness! You might as well go call FSBO’s and Expireds.
In the courtship phase you will find that your buyer and seller leads will be like any other lead. Except that they are sometimes a bit more hesitant to open up in the beginning.[Tim O’Keefe] This is where your conversation can really begin with the lead as they incubate within the BirdView Lead Capture Program.
Understand first the nature of search.
People search for information. The MLS Listing is the information that your prospect is searching. Your site will push the visitor into your MLS Crisnet feed. This is the website you want your prospect in. Not the one I build. My site is only a gateway into your REAL website. The real value you are giving the visitor.
Thus, how do you get them past the courtship, into the marriage if you will?
Although currently Spider Juice Technologies only can take you up thru phase 3, we do work with some of the nations best online Realtors. We know what they are doing, and not doing to be successful. We can help you with some solutions that will help you immensely in your lead capture and follow up.
5. The Goal-
The ultimate Goal is an appointment, showing or listing. Which of course is only part of your larger goal, a sale.
Thus, Spider Juice Technologies builds you a direct response website that pushes your prospects into your listings feed. Because this is where your conversation will occur.