Do remember Lady Gaga at her 2011 arrival to the Grammy’s? She was birthed from a giant egg!
If you have mentioned Gaga’s appearance at least once in delight or in disgust. Gaga wins. And I would bet you have spread the Gaga meme to at least one other person.
And if you have not told anyone your opinion, you at least have had the conversation in your head. Waiting for the right moment to spread the meme.
Why few of us can take a neutral position on Lady Gaga and her antics.
This “positioning” by her is nothing short of brilliant.
Of course she stands on the shoulders of music and promotion giants such as Iggy Pop, Kiss, David Bowie, and Madonna.
But while these performers reinvented themselves for every new album release. It seems Gaga reinvents herself for every appearance in the spotlight.
In an industry scraping for profits. Gaga is one of the few performers who would consistently make money.
Kim Kardashian, Social Media and Reality TV
Have you ever wondered why Kim Kardashian can even exist in our vocabulary? Or Kendra Wilkinson? Holly’s World? None display any talent whatsoever as far as I can tell other than to titillate us with their “titilators” and more importantly their knack for self promotion. And the dollars are real folks. (remember this was written in 2012 and today’s influencers have launched from these women mentioned)
Kim Kardashian brand will create by some estimates $1million a month and it all started with a Sex tape and hanging with a few other sex tapers like Paris Hilton.
This has been so dramatic a rise for basically doing nothing that I have a conspiracy theory that Mrs. Kardashian had the tape incident written in as part of her publicity campaign to launch the family empire. But I digress.
What Does it Mean to Embrace Your Inner Polarizer
So do I suggest that you go this route?
No no not at all. But in line with some of the stuff I have written in the past about Eddie Bernays, and polarization. Do not be afraid to offend. Because you simply cannot attract without offending. Or minimally cause tension.
And you cannot, not attract. There will always be Man to a Woman, a Giants and a Yankees, a USC and UCLA. And I would suggest you never would have had an Obama without a Bush, or a Tea Party without an Obama.
So we live in an era of reality TV. Are you still trying to produce commercials? Or are you showing who you are. The social media is perfect to build your cult.
Because someone out there really does want to love you and your business;-)
And some, want to reject you. And that is OK.
Neither can happen without the other.