Story telling has recently been a popular topic in my world. As many clients have asked me about it and yours truly was recently interviewed about the power of story by a great story teller
You can listen in as we discuss many topics. One of which is that your audiences need your human contact.
The Power Of Story
“Once upon a time”…instantly will lull most all English speaking humans into an attentive trance.
It is in your wiring. Your DNA.
We learn through story.
We succeed through building our own story.
And we fail because of the story we tell ourselves. I call these story stacks. What we repeat to ourselves over and over.
But this is about your content and selling.
What Story Do you Tell?
Why did you start your business?
May I tell you my reason?
I was reminded by a dear friend of whom we had not spoke for years recently.
He told me he was impressed that Spider Juice Technologies is close to 20 years old (at the time). And he remembered me telling him why I started the business.
“You want to know that if a client does not get what they ordered. The blame is on me. Nobody else.”
You see, he and I had worked for organizations where we got blamed for bad service that we could do nothing about.
^^^That was a short story^^^ See how easy it is?
As you get edged out of our talents and our services by a bot. Yor humanness is what will endure.
Your ability to cause good feelings in your prospects and clients is what will give you wins.
What Goes into a Story?
The slickness of modern media has made your audience a skeptic. It seems everything has got an angle on it to get at your purse. Be human and watch the suspicions lower.
Now, I have watched the guru class do this to look like the common dude.
Pandering, that is not what I am talking about.
What I am talking about is a real somewhat transparent you.
That includes your talent stack.
And your story stacks that repeat across the web. Your story that is really your prospects. Reminding them of their pains and how you heal them.
Your gift to your business clients and to your community.