I am burning the midnight oil working. Whilst listening to none other than The Beach Boys, I take a break to read the latest Clickz.
And the topic is:
Man! this is preaching to the choir.
Shari Thurow goes onto say that “the ultimate goal isn’t to gain top positions, but to encourage people to visit your site and take a desired call to action. In other words, the goal is to convert visitors into buyers“.
I say, “Amen Shari”! I call this Lead Optimization. This is supposed to be the goal of a Realtor website. However, most agents obsess over positions. I obsess over leads for my clients.
I have always said, “who cares about positons. Let’s look at leads. Let’s look at sales!”
Call for Realtor SEO/Lead Optimization: 310-533-9145