This morning I picked up my most recent copy of DMNews (Oct 29,2007, page 14, page 10 in their online version).
The article I gravitated towards was about a real estate company called Real Living. The title of the article: Real Living turns to mail for growth. I really believe in the idea of doing what everybody is not doing philosophy of life. I recently watched Dan Kennedy say much of the same thing. Kennedy is a star maker in the Direct Response world. Have you ever heard of Craig Proctor? Thank Dan Kennedy.
Anyway he states that typically the ultra successful do what others ain’t.
I have advocated to my Coaching clients that first off we need to get better at our direct response methodology in our emails. And that when media is mixed, we have a much better opportunity of being remembered.
- phone
- regular mail
- website
Now add in other 2.0 methods like Youtube and Podcasts and you become larger than life. I believe to a large extent it is because of touching multiple modalities. Text is terrific, but we like to watch too. Sometimes listening is our preferred method.
I know my mail to my neighborhood has gone down as my email has gone up.
You might wonder why I get a paper copy of DMNews when I can just get it online. Well for one I sit in front of this box so much that I like to give my back a rest. The other is that perhaps there is a tactile need to hold paper whilst I glance at text. Maybe I grew up that way so that is my preference.
Side Note:
You know you are aged if you find yourself holding the screen while you read. Come on, I know if you are over 40 you have done it. If you are not old enough to remember smelling the purple-damp papers your teacher handed out then you truly missed out on one of life’s true pleasures! You also know you are a product of the 50’s or 60’s when got happy when you discovered the control/+ combo on your keyboard. Oh happy day!
My next post will go more in depth about the article on Real Living and why I am so impressed and curious by their approach to capturing leads.