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Christmas Marketing Data

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A New report from American Pulse says that Americans are shopping this Holiday Season, despite mixed economic news. But what I found most interesting was:

  • The Spirit of Christmas is alive and well as almost half (48.7%) plan to head to religious services this Holiday season.
  • Only 9.4% of Holiday shoppers have ever “camped out” in front of a store in order to buy a gift.
  • 43.3% think it is more “green” to have an artificial tree… 29.9% say they don’t care and the “green movement” doesn’t affect their Christmas traditions.
  • “Xmas” doesn’t bother 57.6%, but over a third (36.8%) prefers to see “Christ” in Christmas.
  • 61.2% are bothered when they give a gift but don’t receive a thank you.

    I think there are some huge AHAs in this data and might help guide us as we look to market to our prospects and clients.

    That last one would make Tommy Hopkins to say, “I told you so”. I myself have used Succesories.com for years and recently have implemented http://sendoutcards.com/spiderjuice which is an online mail house for lack of a better word. I can send out thank yous one at a time, or even send my Christmas list. Which I did. I Even made a custom card.