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What I Taught a 16 Year Old How To Write For Conversion and SEO

...and How it will Help Your Content Marketing and SEO! content marketing; learn how to write; What I taught one of my players who was stuck writing an essay. I gave him what a college professor taught me. And then some other nuances that I learned later on down the...

Behind the Curtain of the SEO GURU

Cutting Through the Pervayors of the Shiny Objects SEO Content Create Content for the Person Who Pays You. Google Isn’t Going to Write You a Check. Today, let’s talk about how to create content like an information marketer—and how to move your clients toward actually...

Story Telling is Your Number One Job

story myth content Story telling has recently been a popular topic in my world. As many clients have asked me about it and yours truly was recently interviewed about the power of story by a great story teller You can listen in as we discuss many topics. One of which...

Eventing – The Best Way To Maximize Your Promotions

Eventing for more fun and profit! Thirty Seven years ago  I started a concept that I still use to this day that I coined Eventing. Baby face me sold real estate.  And I was told by the gurus to make your open house an event. Eventing is pouring on the shiny objects so...

News or a Publicity Stunt? Charlie Sheen & Google Exposed

This was originally written on March 06, 2011, the lessons as usual are evergreen and see if you can find multiple examples of these lessons that have jumped into our reality since then. I find content often boring and frankly misleading. Often dis-informing. The fun...

Blog Meme or Virus of the Mind?

  This is about memes. Not the blog meme as we are all used to social posting. Memetics: Chris Garrett: Blog Memes have become synonymous with internet quizzes, surveys, and novelties that people link to and pass around on their blogs, forums and via email,...

Lady Gaga’s Valentine’s Egg

Do remember  Lady Gaga  at her 2011  arrival to the Grammy's? She was birthed from a giant egg!  If you have mentioned Gaga's appearance at least once in delight or in disgust. Gaga wins. And I would bet you have spread the Gaga meme to at least one other person. And...

How to Get Your Book Written and Published DIY or With a Ghost Writer

The best business card in the world is your book. Nothing says credible like your own book. Michael Levin shows you how to easily write and publish your own book. He discusses why to write a book.(His fast answer was do you want your business to make money?)How to lay...

Marketing Your Business With a Force Like Politicians

Bruce  Newman and I discuss the last few elections as well as this one and how knowing what the candidates know to get votes, can get your business votes. Bruce I Newman and I discuss the last few elections and this cycle.  How did Obama take 2012? Why is the...

Correlation is not Causation

So we open with our first SEO Shorts. Bite size fundamental SEO. Stuff not told by the so called guru class. You know those guys that cry "fire" every time Google does an update? So today I discuss your real online competition that you probably never knew you had. And...

Hacking The News For Traffic Using Priming

What Brexit Will Do To Your Business What piggybacking stories can help for your traffic. And the art of the prime. And how to do it skillfully. Original story at Medium 2016 Brexit was a break from the European Union. Many are claiming lower rates and bigger business...

Hijack Big Tech to Propagate Your Agenda

Control the internet, spread your message. Everything is SEO: Adopt a mindset where every online activity is viewed as an opportunity for Search Engine Optimization. Leverage Authority (Parasite SEO): Utilize platforms with high domain authority (like LinkedIn Pulse...

Writing Artfully

One of the most influential teachers I had was at ElCo Jc. Sophomore year during the football season. This little Italian man held my attention and actually got me to look forward to his class. When all I looked forward to was practice. lol. He got my attention...

Fire Your SEO

Google Domination is largely centered around your Google business profile. As you know the Ads, the Map and maybe more, dominate the top of a Google page. How are you supposed to get any of this Google love? To get into the map, you can advertise your way in. Or get...

Free Links

Links are the currency of the web. How to find link opportunities How to measure link value Why links matter to Google Why getting associations from linked pages help move the needle for you Why we need social media amongst other platforms for SEO. 0:02 hey there...

Making a Case for Blogging and Social Media

I cannot sleep this morning and sooooo. I suppose it is in my morning slumber I gather these moments of clarity. Sometimes you have to just remind oneself of why you do what you do. It is in this moment of reflection that reminds us of our original intent but also re-energizes us with new...

Seven Cool Web Site Tools for you

Seven Cool Web Site Tools for you

Did you know at any given moment websites like yours are failing? Usually for just seconds at a time. But every so often they can go down for hours. And unless you check every so often how would you ever know? These tools can help you keep your finger on the site. http://aremysitesup.com/ -Plan...

Shiller: How Not To Sell Your Home

The King of Finance cannot sell his Westchester/Larchmont NY home! The man appointed to fix the housing mess, cannot fix his own mess. "Like hiring a personal trainer who is morbidly obese". Robert Shiller chimes in on this satirical video. www.thedailyshow.com

Social Media Impact on Consumers

According to a new analysis of BIGresearch’s Simultaneous Media Usage Survey (SIMM 14-Jun 09) of over 22,000 consumers, social media impacts consumers, which in turn directly impacts marketers, but not all options are the same. Social media users are likely to use more than one platform, some at a...

Social Media Search Screams for Google

The social media scene has become a disjointed, fractured world of information and disinformation that is a mess to track. Paul Chaney points out the similarities of search features on Twitter, Blog Talk Radio, You Tube and Google. Google of course being the king of minimalism. Paul points out...

Eight  Reasons To Hate Twitter

Eight Reasons To Hate Twitter

First off let's be clear. This post is directed towards Realtors and Mortgage Pros. They are not shoe sellers or wine dealers that happen to be first into a market. They are collectively perceived as commodities by the public. There are however many other markets that this series of posts...

Twitter, Obama, and Tribes Or Five Reasons To Love Twitter

In this post I will say why I love Twitter. This is the Follow Up to Eight Reasons To Hate Twitter.  Generally I love it because it allows the user to build a tribe. Without having to go buy a book, that means followers. You know, folks who enjoy what you have to say. But therein is the challenge....

How to Diversify Your Busines With Loan Mods

How to Diversify Your Busines With Loan Mods

Find How This Realtor Modified 7 of His Own Mortgages The reason I have included a loan modification interview on House Blogger is because many Realtors and Mortgage Pros could use some help on their own mortgage. I like Mike Rockwood's program because he shows you how to get a loan modification....

The Secret to More Real Estate and Mortage Leads

Do you suffer from a buy or die mentality? Meaning that if 100 people come through your website, and 1 registers as a lead, then 99 are lost. They died. Follow up is key and the best follow up is through intelligent email followup. Call it drip marketing or sequential, but this is the secret to...

How to screw up your linking: How You Link, Matters to Google ii

Part 2 from How You Link Matters to Google  Did you know that you might be diluting your link?   In this post we will discuss two way to totally dilute your linking efforts. I. Reputation/Anchor text: We can use our exact targeted keyword in our links, but that may get somewhat redundant and...

How You Link Matters to Google

We already know that links to your website help get your page ranked in Google right? The value of that link is measured by at least the following: Page Rank-This used to be the be all to end all of getting high  in the SERPS. It is not as important anymore as it once was. I still think it does...

Should Realtors Participate in the Social Media?

Do you want to know if you should enter the social media space? Ask your clients and prospects. Send out a postcard in a farm mailing. Are they Tweeting? Are they uploading pictures in Flickr? Have they ever commented on a blog? Have they created a review space on Yelp? I suspect that your answers...

Don’t Buy SEO From US

Interesting take on a subliminal technique. NOW, Don't Buy SEO from us. he hee hee.Related content: Election Special: Whatever You Do, Do Not Vote For This CandidateSubliminal SellingDave Ends the Real Estate Recession!

How to Diversify Your Busines With Loan Mods

How this Florida Realtor gets more transactions

The real estate depression recession whatever.Click Here I found a guy who is doing deals despite the fact that he is in the eye of the storm in Florida.Chris Curry has found a simple system to transact sales. He gave me twenty minutes of his time to record some of his ideas that are making sales...

Important Productivity Tool For Free

Important Productivity Tool For Free

For the next day you can get Snagit for free.That's right, TechSmith, the developers of Snagit are offering Snagit 7.2.5 for free through June 5, 5pm EST.To get your free, legal and fully registered copy of Snagit dothis:First, get a free registration key here Then, download your copy hereThis...

Your Long Road From Google to Escrow

Your Long Road From Google to Escrow

Majoring in Minors Your Search engine ranking positions are always what might be. Your server logs/analytics are what are who might be interested. Your lead counts are who would like to get to know you better. Your Signed Contracts are only a potential sale. Only a closed escrow puts food on the...

See a Life Sized Malibu Barbie Dream House

Designer Jonathon Adler takes us through a tour of a real Malibu "Dream House" created by none other than the designer himself. Check out his fab Barbie designs: And for my contemporaries who are products of the 80's you will appreciate this life size Barbie song:

How to Diversify Your Busines With Loan Mods

Blog Blazing: Modeling The Bloggers

Today's interview is with Stephane Grenier the author of Blog Blazers.He researched the top 40 blog marketers online and then interviewed them. He asked them the following questions:1. What makes a blog successful?2.How long does it take to be a successful blogger?3.What blogs do you recommend for...

How Real Estate & Mortgage Marketing Has Evolved Online

Facebook Value: $10 billionYoutube Sold To Google:$1.65 Billion in StockMySpace Sale: $580 Million Social Media Company Planning their Sale: And we dream just a little bit about internet riches. What we are not told is that for every YouTube there are 100's of other wanna be's hoping and praying...

Real Facebook&Blog Marketing Strategies

In 1992 the average consumer received 3,000 commercial messages per day. Today, we receive 30,000 commercial messages per day. Sony used to spend $5 million to get 30% market recognition. Now they have to spend $30 million for the same market recognition. The cost to get out front of your...