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What I Taught a 16 Year Old How To Write For Conversion and SEO

...and How it will Help Your Content Marketing and SEO! content marketing; learn how to write; What I taught one of my players who was stuck writing an essay. I gave him what a college professor taught me. And then some other nuances that I learned later on down the...

Behind the Curtain of the SEO GURU

Cutting Through the Pervayors of the Shiny Objects SEO Content Create Content for the Person Who Pays You. Google Isn’t Going to Write You a Check. Today, let’s talk about how to create content like an information marketer—and how to move your clients toward actually...

Story Telling is Your Number One Job

story myth content Story telling has recently been a popular topic in my world. As many clients have asked me about it and yours truly was recently interviewed about the power of story by a great story teller You can listen in as we discuss many topics. One of which...

Eventing – The Best Way To Maximize Your Promotions

Eventing for more fun and profit! Thirty Seven years ago  I started a concept that I still use to this day that I coined Eventing. Baby face me sold real estate.  And I was told by the gurus to make your open house an event. Eventing is pouring on the shiny objects so...

News or a Publicity Stunt? Charlie Sheen & Google Exposed

This was originally written on March 06, 2011, the lessons as usual are evergreen and see if you can find multiple examples of these lessons that have jumped into our reality since then. I find content often boring and frankly misleading. Often dis-informing. The fun...

Blog Meme or Virus of the Mind?

  This is about memes. Not the blog meme as we are all used to social posting. Memetics: Chris Garrett: Blog Memes have become synonymous with internet quizzes, surveys, and novelties that people link to and pass around on their blogs, forums and via email,...

Lady Gaga’s Valentine’s Egg

Do remember  Lady Gaga  at her 2011  arrival to the Grammy's? She was birthed from a giant egg!  If you have mentioned Gaga's appearance at least once in delight or in disgust. Gaga wins. And I would bet you have spread the Gaga meme to at least one other person. And...

How to Get Your Book Written and Published DIY or With a Ghost Writer

The best business card in the world is your book. Nothing says credible like your own book. Michael Levin shows you how to easily write and publish your own book. He discusses why to write a book.(His fast answer was do you want your business to make money?)How to lay...

Marketing Your Business With a Force Like Politicians

Bruce  Newman and I discuss the last few elections as well as this one and how knowing what the candidates know to get votes, can get your business votes. Bruce I Newman and I discuss the last few elections and this cycle.  How did Obama take 2012? Why is the...

Correlation is not Causation

So we open with our first SEO Shorts. Bite size fundamental SEO. Stuff not told by the so called guru class. You know those guys that cry "fire" every time Google does an update? So today I discuss your real online competition that you probably never knew you had. And...

Hacking The News For Traffic Using Priming

What Brexit Will Do To Your Business What piggybacking stories can help for your traffic. And the art of the prime. And how to do it skillfully. Original story at Medium 2016 Brexit was a break from the European Union. Many are claiming lower rates and bigger business...

Hijack Big Tech to Propagate Your Agenda

Control the internet, spread your message. Everything is SEO: Adopt a mindset where every online activity is viewed as an opportunity for Search Engine Optimization. Leverage Authority (Parasite SEO): Utilize platforms with high domain authority (like LinkedIn Pulse...

Writing Artfully

One of the most influential teachers I had was at ElCo Jc. Sophomore year during the football season. This little Italian man held my attention and actually got me to look forward to his class. When all I looked forward to was practice. lol. He got my attention...

Fire Your SEO

Google Domination is largely centered around your Google business profile. As you know the Ads, the Map and maybe more, dominate the top of a Google page. How are you supposed to get any of this Google love? To get into the map, you can advertise your way in. Or get...

Free Links

Links are the currency of the web. How to find link opportunities How to measure link value Why links matter to Google Why getting associations from linked pages help move the needle for you Why we need social media amongst other platforms for SEO. 0:02 hey there...

How To Blog Comment For Profit

Yesterday I posted an article on affiliate marketing for real estate and mortgage pros. It was in response to a post on another RENet vendor website 4Realz.netI had left a comment on Dustin Luther's post that was in opposition to posting affiliate ads all over one's brand.Since the comment has...

The Founder of the Web on Social Media

I said the web, not the internet.  Marc Andreessen invented the modern browser. He speaks about the death of print media and Facebook and Twitter to name a few. Listen in and as one of the web's big thinkers gives his view of the future.

Making Some Extra Coin in a Down Market

Making Some Extra Coin in a Down Market

Real Estate Blogs and Affiliate Marketing-Monetizing in a Down Market There has been lots of talk here and there lately with affiliate marketing and real estate blogs. Short answer:don't.Long answer....What is affiliate marketing? Many believe that the term was invented by Amazon who actually...

Website Stimulus

The web is getting larger daily. Consider this scenario: If you have 1 oodle of value today and the total value of the web is 100 oodles. And Tomorrow you still hold your 1 oodle, while the web value increased to 500 oodles. Your web value just decreased by several hundred percent. This is not...

How To Change The Real Estate Market With Your Blog

What Are You Emoting In Your Marketing?I just penned a post over at the PositiveonRealEstate Blog on perceptions and the way they influence our decisions and more importantly how perceptions drive the real estate marketplace.The issue being at its core is how are you as a publisher influencing the...

How To Get More Commissions With a Simple Lesson

How To Get More Commissions With a Simple Lesson

Real Estate Alchemy There is a good chance that your clients are missing thousands of dollars of cash flow. All you have to do is show them where it is. What if you could offer your favorite Investor clients the knowledge that they are sitting on  tens of thousands of dollars in untapped equity?...

How My Identity Got Stolen on Facebook and how I got it back

 Not 1 minute ago I just received this from the FaceBook team: Thanks for your report.......... ...Our systems indicate that your Facebook account has been compromised by cybercriminals attempting to impersonate you. These criminals often will try to trick your friends into sending them money by...

AR: Net Idealism Meets Economics

The Fight For Free DumbFirst off... looks like Facebook backed off  their new terms to own all you put on their site. Meanwhile, some blog banter going on out there on Active Rain's new pathway to revenue. Seems they are now seeking some cash in new members after seeking it through ads and...

Facebook Puts a Road Block in Disintermediation

I just read a disturbing article called, "You Post it, Face Book Owns It". It has been my concern for a long time that the free trade of information may be brought to a standstill if one of the 2.0 players decided to lay claim to the users content. I alluded to this as a potential problem with...

Frittering Away on Twitter

Frittering Away on Twitter

There is a black hat SEO term that you should know about. It is called Parasitic hosting. That is you parasite off of one web property to grab their traffic to get to your money page. In today's Social arena that is the point. Anything else is frittering. Perhaps Twitter was aptly named. OK sure,...

The Secret to Sales Success Online

I learned log ago a few truths that are THE path to sales success.People buy for emotional reasons and justify with logic. As an example, all the gurus are trying to explain how Obama was brilliant with his social media expertise. Let me tell you the  Obama win is easily explained. It was because...

Everyone Wants to Move!

It seems 1/2 of all Americans want to relocate. That's a start I guess in getting this housing market jump started. You gotta have a desire. Turns out Pew Research did a survey on where people would like to live. The grass is still greener on the other side as nearly half surveyed would rather...

How to Ring Googles Bells

How to Ring Googles Bells

Blog and Ping. It is what the blogging myth was built upon. There was a day prior to 2004 that one could post a blog every 5 minutes and ping a number of web services and they would get almost instant Google love. The blog would get indexed along with tons of duplicate content (post page,...

How Many Back Links Do You Have?

Ever wonder how to figure out how many backlinks you have? It is not as easy as you may think because none of the engines actually will list them all. However, the best tool currently is Yahoo.

On Link Exchanges

One way to look at a link out of your site is to look at the value that you are receiving in return for your valuable link to them. The value may be direct or indirect as traffic or link juice (page rank), or indirect which is perception . Which I guess at best is an  endorsement type link say...

Profiting From Social Media: Advice I Gave to a Recruiter

<p>New Page 1</p>This is from an email I wrote to a friend about how to effectively use social networks for gaining new clients. It is unedited other than making it more readable: In Facebook and others join groups and then make friends.As a recruiter find groups where your potential...

The No Follow and Linking

The No Follow and Linking

How important is link scultpting? Apparently the LA Times thinks so. Notice all the red marks on their internal links? These have the rel="nofollow" attribute. What is the nofollow attribute? It was originally a plan from Google and the other engines to stop comment spam. Simply use the attribute...

Mortgage

Do you know the latin word for mortgage? It means Death Grip! That's probably a secret you want to keep to yourself lol. .. from medieval times when, if one fell on hard times, one solution was to seek to mortgage a property you already owned in order to get cash. From Websters: mort·gage...

“Yahoo!?… Where R U?”

“Yahoo!?… Where R U?”

For a few years now, looking at backlinks thru Google using the link:http://www.url.com query was all but a waste of time. Much like putting any credence into the Google Page Rank bar. So thank goodness for Yahoo. And in fact, they put together a nice little tool over there called Yahoo Search....