The Wizard Behind Googles Curtain
A story in the Register portends to expose Google's willingness to manipulate its own Algo generated results with people generated editorial...technology utopians began to herald Google as the conduit for a new form of democracy. Google was only too pleased to encourage this view. It explained...
The Rescue/Bailout Explained
This is the rescue package explained by our nations top economists:
How Do You Triple Your Business?
Just Ask.... HouseBlogger started off way back in 2004 proclaiming that the web was best suited as a DM tool for real estate agents. DM means Direct response. Which implies that you start with a slippery chute that starts with traffic & finishes with the outcome of a lead & then sale....
Tails, Blogs and Traffic! Oh My!
This is a tale of tails that include blogs and traffic. You have heard the pitch all over the web.The pitch is the promise of traffic just from writing anything. Implied in that is the lack of a need for any "SEO" because of a magical phenomenon called the long tail. That ain't workin thats the...
Obamas Propaganda Machine?
President elect Obama has been heralded before on HouseBlogger for his net savvy ability to get the grassroots to come out and vote. Now, politics is always a polarizing issue so please put away any bias you may have and please come with me as we appreciate his marketing ability. Because thats...
Pownce on the New Media!
Pownce, one of many alternative Twitters, is now about dead. Six Apart, owner of TypePad (which powers HouseBlogger) just purchased them. And it seems they will disolve it into the Vox ap. This is the problem with new media. In a reccessionary world of reluctant investors and no revenue, the...
The Webs Influence and Social Web: A New Thing?
From politics, to markets, to opinion. The web can and does influence. The web is a syndication machine as distributed computing allows networks to talk with one another with ease. It is what has given us Google and their huge computing power. It is what RSS is about. This ability to manipulate...
How to Get Link Juice For Nothin’
In the Pre internet days of the last real estate recession, an old pal of mine Phil Gilboy went head to head against his Multiple Listings Service. It seems ole Phil was looking for new and exciting ways to prosper during a down market and he started a new phone service called something like...
Persevere
Last Saturday the team I Coach of 8 to 10 years olds played one of the most inspirational games I have ever watched. There was tears of grief in the stands and tears of joy for our side. In what was one of the most grueling games I have ever watched, my El Segundo Eagles won the PCC Championship...
Selling Homes in the Market
Alex Perriello, CEO of Realogy, gives advice to Realtors on dealing with the times:Be positive, persistent, And tell people houses are selling, there is not reason to sit on the fence.
Considering SEO as a Boost for Your Real Estate Brand
The following was inspired by an email thread that went back and forth between myself and the President of a Web Design House. the project mentioned is in the very beginning stages of an SEO project that we are fulfilling for one of their clients.I thought you might find this of interest..... At...
Election Special: Whatever You Do, Do Not Vote For This Candidate
Today's vote is historic. And I assure you that no matter who you voted for,your guy in some way manipulated you. Once you found yourself making your choice, most people will defend their choice logically. Although as we know in sales 101, we buy for emotional reasons and justify with logic. ....
The Top Ten Real Estate Websites…
... in My Head Years ago my College Football Coach, Tyrone Sperling, an ex USC footballer introduced me to one of my favorite Lines. "Opinions are like *******, everybody has one."
Real Estate Blogging
? Easy method to do real estate blogging. Any business actually. Discover My Number One Way to Create Content A process that allows you to easily churn out content within minutes of sitting down at the computer. No more high school night before the report is due flash backs! This was a lost audio...
Do Links Even Matter Anymore?
Links are like a healthy addiction. And if you are to survive in the online marketplace you need lots and lots of links. Injecting Links! But links are like the U.S. Dollar (especially lately!). The Treasury keeps printing dollars and what happens to the value of the dollar? It goes down. Simple...
Selling Fear & Entitlement To The Culture Of ME
With CNN in the background I hear an "expert" explain that Wall Street is based on "fear and greed. And fear is a much more powerful driver for investors." What does this have to do with real estate? Its about confidence. Mommy Congress and Daddy Bush have asked Granddad Paulson to give the...
Why SEO is Dead
Search Engine Optimization (SEO) or Off Page Equity? Huh? Have you ever thought about what that means? Going back to its roots, SEO meant to optimize a page so an engine like Alta Vista would like it and rank it higher than the next guy or gal. Words like density, proximity, metas all were part of...
Capital Consideration For SEO
Many know that a search for home is different than homes (plural). However, did you know that a Capital letter can show a unique result in Google? Upper Case S: Lower Case s:
Who Was This Guy Chatting With My Wife?
So a few nights ago I came home from football practice (I volunteer as a football Coach) with my oldest son to find the door of my house wide open. As I looked inside I saw a man I did not recognize chatting with my wife. As it turns out it was a Kirby vacuum salesman and he had my wife sold. He...
Bottom?
It will get better, sooner than later! This sounds like the mom telling her son that the swelling and welt on his face will go away minutes after just getting pummeled by the school bully. Nevertheless, we see some positivity even while stock plunge. The U.S. economy will recover from the current...