Troy asks in one of the comments about an easy way to make Google Sitemaps for his real estate website. If you have a WordPress Blog as well as other Open Source blogs you can use a plug in that will make a sitemap for you. For a regular ole website you can use my programmers fave which is:...

Having commercial quality video that represents your business is a valuable animated brochure. Much like a traditional website the highly produced video is useful, but not nearly as much as the more scrappy on the fly production. Much like what a blog is about. Because of its conversational...

Consumer Reports says that 46 % of people trying to sell their homes through agents tried to negotiate a lower commission rate. Of those home sellers, 71% of the listings agents lowered their commission rate. They found that home sellers who paid commission rates of 3 % or lower were just as...

Somewhat contrastive to last weeks post on Baby Boomers... A report by Jupiter Research found that the rising popularity of social networking sites and other forms of communication including text messaging and cell phone use are beginning to impact the effectiveness of e-mail marketing,...

Who rules the Internet today? Well if you judge it by money and broadband it is by far the baby boomer's. This group of 78 million people in the US control more than 83% of consumer spending. And that number will grow to  $4.6 trillion by 2015. 80% of them have broadband. According to a recent...

Borrell Assoc. just announced that they believe that the Yellow Pages are all but dead. Over the next five years, we are expecting 39% of the ad spending on print yellow pages to vanish.  After 12 years as an advertising medium, the Internet has finally reached small-business owners with viable...

Have you participated in a pity party lately? Have we as an industry,like our country become whiners? Tony Robbins thinks we are emotionally unfit. In Today's real estate mess Misses '80s Mark by a Mile, the author illustrates why this isn't as bad as back then. You can also make the argument that...

Front page of this weeks DM News says C21 Revamps Web Strategy. Pretty much a yawner until I read the following quote from Kevin Pollack, senior director of e-commerce marketing at Century 21As real estate moves online, content is ultimately a commodity (that) is appearing across multiple sites.So...

In today's economic environment there is a little of everything for the pessimist and the optimist. Foreclosures are at record levels. Sales volume is way down. Vegas seems to be ground zero for bad housing news. As I mentioned in a previous post, to some investors, it has never been a better time...

Housing is getting some good news as the markets keep fighting on despite the front running economists saying its all but dead. First off any good news needs a narrative and it starts with Donald Trumps record sale of his Florida Mansion. Meanwhile U.S. Housing starts U.S. housing starts...

Is Google a well oiled spin machine? Much like a White House Press Secretary they put out the message as they want it said. Yes they have their own Karl Roves and James Carville types. A recent article at the official Google Blog illustrates the disconnect of a beheamoth trying to spread the word....

There has been some great books of late on the science of how our brains work so that we are compelled to buy. Journal of Consumer Research titled “Bikinis Instigate Generalized Impatience in Intertemporal Choice,” suggests that guys studying bikini-clad girls make worse decisions. (Go figure)...

I am preparing what is becoming a report on what some call the new media as it applies to micro blogging. Twitter is the big buzz and this video covers the absolutely ridiculous side of tweeting. BTW Follow me at http://twitter.com/timokeefe This is the non profitable side of Tweeting. My...