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What I Taught a 16 Year Old How To Write For Conversion and SEO

...and How it will Help Your Content Marketing and SEO! content marketing; learn how to write; What I taught one of my players who was stuck writing an essay. I gave him what a college professor taught me. And then some other nuances that I learned later on down the...

Behind the Curtain of the SEO GURU

Cutting Through the Pervayors of the Shiny Objects SEO Content Create Content for the Person Who Pays You. Google Isn’t Going to Write You a Check. Today, let’s talk about how to create content like an information marketer—and how to move your clients toward actually...

Story Telling is Your Number One Job

story myth content Story telling has recently been a popular topic in my world. As many clients have asked me about it and yours truly was recently interviewed about the power of story by a great story teller You can listen in as we discuss many topics. One of which...

Eventing – The Best Way To Maximize Your Promotions

Eventing for more fun and profit! Thirty Seven years ago  I started a concept that I still use to this day that I coined Eventing. Baby face me sold real estate.  And I was told by the gurus to make your open house an event. Eventing is pouring on the shiny objects so...

News or a Publicity Stunt? Charlie Sheen & Google Exposed

This was originally written on March 06, 2011, the lessons as usual are evergreen and see if you can find multiple examples of these lessons that have jumped into our reality since then. I find content often boring and frankly misleading. Often dis-informing. The fun...

Blog Meme or Virus of the Mind?

  This is about memes. Not the blog meme as we are all used to social posting. Memetics: Chris Garrett: Blog Memes have become synonymous with internet quizzes, surveys, and novelties that people link to and pass around on their blogs, forums and via email,...

Lady Gaga’s Valentine’s Egg

Do remember  Lady Gaga  at her 2011  arrival to the Grammy's? She was birthed from a giant egg!  If you have mentioned Gaga's appearance at least once in delight or in disgust. Gaga wins. And I would bet you have spread the Gaga meme to at least one other person. And...

How to Get Your Book Written and Published DIY or With a Ghost Writer

The best business card in the world is your book. Nothing says credible like your own book. Michael Levin shows you how to easily write and publish your own book. He discusses why to write a book.(His fast answer was do you want your business to make money?)How to lay...

Marketing Your Business With a Force Like Politicians

Bruce  Newman and I discuss the last few elections as well as this one and how knowing what the candidates know to get votes, can get your business votes. Bruce I Newman and I discuss the last few elections and this cycle.  How did Obama take 2012? Why is the...

Correlation is not Causation

So we open with our first SEO Shorts. Bite size fundamental SEO. Stuff not told by the so called guru class. You know those guys that cry "fire" every time Google does an update? So today I discuss your real online competition that you probably never knew you had. And...

Hacking The News For Traffic Using Priming

What Brexit Will Do To Your Business What piggybacking stories can help for your traffic. And the art of the prime. And how to do it skillfully. Original story at Medium 2016 Brexit was a break from the European Union. Many are claiming lower rates and bigger business...

Hijack Big Tech to Propagate Your Agenda

Control the internet, spread your message. Everything is SEO: Adopt a mindset where every online activity is viewed as an opportunity for Search Engine Optimization. Leverage Authority (Parasite SEO): Utilize platforms with high domain authority (like LinkedIn Pulse...

Writing Artfully

One of the most influential teachers I had was at ElCo Jc. Sophomore year during the football season. This little Italian man held my attention and actually got me to look forward to his class. When all I looked forward to was practice. lol. He got my attention...

Fire Your SEO

Google Domination is largely centered around your Google business profile. As you know the Ads, the Map and maybe more, dominate the top of a Google page. How are you supposed to get any of this Google love? To get into the map, you can advertise your way in. Or get...

Free Links

Links are the currency of the web. How to find link opportunities How to measure link value Why links matter to Google Why getting associations from linked pages help move the needle for you Why we need social media amongst other platforms for SEO. 0:02 hey there...

Some Great Real Estate Advice

Most people are usually too busy making money, to make money.I just got back from an intense few days in Las Vegas. I attended Dave Lakhani's Renegades of Persuasion seminar. I should have known it was going to be outstanding just from the flight over from Long Beach to Las Vegas. Not the flight...

Video Marketing Just Got Easier (A Little Bit)

Video is one of the most misunderstood aspects in marketing real estate today. This is because of the perception that video requires Commercial quality production in order to be effective. Nothing could be further than the truth. For the purposes of this post allow me to divide online video into...

The New Much Larger Faster Internet

What could happen if the entire U.S. was on broadband high speed internet? Sergey Brin of Google is pushing for a new initiative that would open up the entire country to what he calls "wifi on steroids". This would no doubt put the U.S. at the top of the Nations with Broadband list. Brin says it...

Is America the New Debbie Downer?

Even before the recession hit (darn there I go we are not in a recession by technical standards) we heard that the economy sucked. Never mind that we had the longest growth in U.S. history and unprecedented unemployment. A new article at the Washington Post mirrors my sentiment in Why We're...

MLS.Trulia.com

All hail the new MLS.Trulia...... What happens to free? Its worthless, maybe partially valuable, or eventually after hooking users like a drug, it charges a fee. As a for instance, Active Rain is trying several revenue models that include various advertising and paid blogs. Trulia who took a...

Welcome To Your New Community

So I am just about to go on Priceline then I will get a cup of coffee... I am now getting up to get my cup of Starbucks.... Sorry though I was Tweeting. Seriously is this how bad its become that we are so geeky now that we actually give a damned what some other marketer is doing in 120 characters...

Recession Repression

The World is truly freaky! Lots of bad news and lots of good news. Foreclosures are crazy, to fill my gas tank I need some of that no down financing from Countrywide. All while retails sales is higher than expected. How can that be? As always I try no to report the bad real estate news, only the...

Adwords Wins!

I found this somewhat daring. Google is claiming that Obama and McCain won because of their Adword spends. Google's Greenberger who was in charge of getting the campaigns to buy ads with Google claims that Hillary lost because of her sporadic spending. This fuzzy logic works well in sales, but I...

Three Types of Blogs

There are three types of blogs. But IMHO only one for a Realtor. The Mega Blog like LifeHacker or Dave Taylor. The Conversationalist. This falls in line with what you see mostly by the blog purists on the web. And I believe it is useful but can lead to very non targeted content production. I...

2.0

I have over the years poo pood the hype of social this and social that. 2.0 this and that. User generated content. The so called conversation. Suffice it to say, that in a sentence 2.0 to me is nothing new. It is very good MAC make-up on WEB 1.0 and even WEB 0.5 😉 I know that's two sentences....

Is the Housing Bust Over?

Thats what Dr. Steve Sjuggerud says in his most recent post. Actually he says we are near the bottom. So what does that mean? If your buyers are waiting they will find out they waited too long. And Sjuggerud is pretty good. I read his letter when he was recommending Housing Stocks way before they...

RSS and Real Estate

34 % of global respondents to a March social media survey from Universal McCann said they had "ever" subscribed to an RSS feed. That represents a large jump from the previous year's findings, when the agency found just 15 percent said they had subscribed to a feed. The data were gathered from...

Marketing for Real Estate Business

Marketing for Real Estate Business

In a normal market, there is only two choices for a Realtor to do: Wait for business Market for business I will pick door number two Drew. Part of marketing is selling value. When all you are used to selling is price then that really isn't selling. Value is the inherent benefits of homeownership....

Web is Not Important for Purchase

A new study by the Pew Internet & American Life Project tracks the decision-making processes for buying music, purchasing a cell phone, and buying or renting a home. Even though many buyers use the internet research products, surprisingly few say online information had a major impact on their...

A Confession

A Confession

Links forgive the sins of your website. Time to go to confession?

Engines and Websites

I was just reminded of an SEO rule today that I am not sure if most people understand. That is that search engines rank pages not websites. Each page that you own is an opportunity at traffic. That is one reason a blog does well if it is updated. The main page changes and you are creating new...

Are You Number One in Google in Your Own Mind?

Is checking your Google positions your favorite time killer? Come on be honest, doncha love just typing in "Your City" real estate and reveling in your ultra high position? Well, if that is true then make sure you sign out of your Google account because you are going to probably show higher than...

Prices are Going Up?

I guess it is all in whose stats you read. This from Coaching Clues Newsletter: The Sky Is Not Falling! They point out that despite the media darling Case-Shiller index, the better indicator of the indices is provided by OFHEO (the Office of Federal Housing Enterprise Oversight), Realogy and NAR....

Another reason

I recently wrote on the housing crisis. But what I failed to mention was the Realtor Bubble. Like in the State of California where I can literally walk to two blocks and chances are that one of those homes I pass will house a licensee. The current stats in California is 1 in 53 adults in...

The Biggest Dollar Demographic in Your Future

This in from the Wall Street Journal: Hispanics now account for more than 15% of the U.S. population Hispanics control more disposable income than any other minority group. The figure stands at $860 billion a year and is expected to hit $1.3 trillion by 2012. Between 2000 and 2007, 16 states --...