Some Great Real Estate Advice
Most people are usually too busy making money, to make money.I just got back from an intense few days in Las Vegas. I attended Dave Lakhani's Renegades of Persuasion seminar. I should have known it was going to be outstanding just from the flight over from Long Beach to Las Vegas. Not the flight...
Video Marketing Just Got Easier (A Little Bit)
Video is one of the most misunderstood aspects in marketing real estate today. This is because of the perception that video requires Commercial quality production in order to be effective. Nothing could be further than the truth. For the purposes of this post allow me to divide online video into...
The New Much Larger Faster Internet
What could happen if the entire U.S. was on broadband high speed internet? Sergey Brin of Google is pushing for a new initiative that would open up the entire country to what he calls "wifi on steroids". This would no doubt put the U.S. at the top of the Nations with Broadband list. Brin says it...
Is America the New Debbie Downer?
Even before the recession hit (darn there I go we are not in a recession by technical standards) we heard that the economy sucked. Never mind that we had the longest growth in U.S. history and unprecedented unemployment. A new article at the Washington Post mirrors my sentiment in Why We're...
MLS.Trulia.com
All hail the new MLS.Trulia...... What happens to free? Its worthless, maybe partially valuable, or eventually after hooking users like a drug, it charges a fee. As a for instance, Active Rain is trying several revenue models that include various advertising and paid blogs. Trulia who took a...
Welcome To Your New Community
So I am just about to go on Priceline then I will get a cup of coffee... I am now getting up to get my cup of Starbucks.... Sorry though I was Tweeting. Seriously is this how bad its become that we are so geeky now that we actually give a damned what some other marketer is doing in 120 characters...
Recession Repression
The World is truly freaky! Lots of bad news and lots of good news. Foreclosures are crazy, to fill my gas tank I need some of that no down financing from Countrywide. All while retails sales is higher than expected. How can that be? As always I try no to report the bad real estate news, only the...
Adwords Wins!
I found this somewhat daring. Google is claiming that Obama and McCain won because of their Adword spends. Google's Greenberger who was in charge of getting the campaigns to buy ads with Google claims that Hillary lost because of her sporadic spending. This fuzzy logic works well in sales, but I...
Three Types of Blogs
There are three types of blogs. But IMHO only one for a Realtor. The Mega Blog like LifeHacker or Dave Taylor. The Conversationalist. This falls in line with what you see mostly by the blog purists on the web. And I believe it is useful but can lead to very non targeted content production. I...
2.0
I have over the years poo pood the hype of social this and social that. 2.0 this and that. User generated content. The so called conversation. Suffice it to say, that in a sentence 2.0 to me is nothing new. It is very good MAC make-up on WEB 1.0 and even WEB 0.5 😉 I know that's two sentences....
Is the Housing Bust Over?
Thats what Dr. Steve Sjuggerud says in his most recent post. Actually he says we are near the bottom. So what does that mean? If your buyers are waiting they will find out they waited too long. And Sjuggerud is pretty good. I read his letter when he was recommending Housing Stocks way before they...
RSS and Real Estate
34 % of global respondents to a March social media survey from Universal McCann said they had "ever" subscribed to an RSS feed. That represents a large jump from the previous year's findings, when the agency found just 15 percent said they had subscribed to a feed. The data were gathered from...
Marketing for Real Estate Business
In a normal market, there is only two choices for a Realtor to do: Wait for business Market for business I will pick door number two Drew. Part of marketing is selling value. When all you are used to selling is price then that really isn't selling. Value is the inherent benefits of homeownership....
Web is Not Important for Purchase
A new study by the Pew Internet & American Life Project tracks the decision-making processes for buying music, purchasing a cell phone, and buying or renting a home. Even though many buyers use the internet research products, surprisingly few say online information had a major impact on their...
A Confession
Links forgive the sins of your website. Time to go to confession?
Engines and Websites
I was just reminded of an SEO rule today that I am not sure if most people understand. That is that search engines rank pages not websites. Each page that you own is an opportunity at traffic. That is one reason a blog does well if it is updated. The main page changes and you are creating new...
Are You Number One in Google in Your Own Mind?
Is checking your Google positions your favorite time killer? Come on be honest, doncha love just typing in "Your City" real estate and reveling in your ultra high position? Well, if that is true then make sure you sign out of your Google account because you are going to probably show higher than...
Prices are Going Up?
I guess it is all in whose stats you read. This from Coaching Clues Newsletter: The Sky Is Not Falling! They point out that despite the media darling Case-Shiller index, the better indicator of the indices is provided by OFHEO (the Office of Federal Housing Enterprise Oversight), Realogy and NAR....
Another reason
I recently wrote on the housing crisis. But what I failed to mention was the Realtor Bubble. Like in the State of California where I can literally walk to two blocks and chances are that one of those homes I pass will house a licensee. The current stats in California is 1 in 53 adults in...
The Biggest Dollar Demographic in Your Future
This in from the Wall Street Journal: Hispanics now account for more than 15% of the U.S. population Hispanics control more disposable income than any other minority group. The figure stands at $860 billion a year and is expected to hit $1.3 trillion by 2012. Between 2000 and 2007, 16 states --...