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What I Taught a 16 Year Old How To Write For Conversion and SEO

...and How it will Help Your Content Marketing and SEO! content marketing; learn how to write; What I taught one of my players who was stuck writing an essay. I gave him what a college professor taught me. And then some other nuances that I learned later on down the...

Behind the Curtain of the SEO GURU

Cutting Through the Pervayors of the Shiny Objects SEO Content Create Content for the Person Who Pays You. Google Isn’t Going to Write You a Check. Today, let’s talk about how to create content like an information marketer—and how to move your clients toward actually...

Story Telling is Your Number One Job

story myth content Story telling has recently been a popular topic in my world. As many clients have asked me about it and yours truly was recently interviewed about the power of story by a great story teller You can listen in as we discuss many topics. One of which...

Eventing – The Best Way To Maximize Your Promotions

Eventing for more fun and profit! Thirty Seven years ago  I started a concept that I still use to this day that I coined Eventing. Baby face me sold real estate.  And I was told by the gurus to make your open house an event. Eventing is pouring on the shiny objects so...

News or a Publicity Stunt? Charlie Sheen & Google Exposed

This was originally written on March 06, 2011, the lessons as usual are evergreen and see if you can find multiple examples of these lessons that have jumped into our reality since then. I find content often boring and frankly misleading. Often dis-informing. The fun...

Blog Meme or Virus of the Mind?

  This is about memes. Not the blog meme as we are all used to social posting. Memetics: Chris Garrett: Blog Memes have become synonymous with internet quizzes, surveys, and novelties that people link to and pass around on their blogs, forums and via email,...

Lady Gaga’s Valentine’s Egg

Do remember  Lady Gaga  at her 2011  arrival to the Grammy's? She was birthed from a giant egg!  If you have mentioned Gaga's appearance at least once in delight or in disgust. Gaga wins. And I would bet you have spread the Gaga meme to at least one other person. And...

How to Get Your Book Written and Published DIY or With a Ghost Writer

The best business card in the world is your book. Nothing says credible like your own book. Michael Levin shows you how to easily write and publish your own book. He discusses why to write a book.(His fast answer was do you want your business to make money?)How to lay...

Marketing Your Business With a Force Like Politicians

Bruce  Newman and I discuss the last few elections as well as this one and how knowing what the candidates know to get votes, can get your business votes. Bruce I Newman and I discuss the last few elections and this cycle.  How did Obama take 2012? Why is the...

Correlation is not Causation

So we open with our first SEO Shorts. Bite size fundamental SEO. Stuff not told by the so called guru class. You know those guys that cry "fire" every time Google does an update? So today I discuss your real online competition that you probably never knew you had. And...

Hacking The News For Traffic Using Priming

What Brexit Will Do To Your Business What piggybacking stories can help for your traffic. And the art of the prime. And how to do it skillfully. Original story at Medium 2016 Brexit was a break from the European Union. Many are claiming lower rates and bigger business...

Hijack Big Tech to Propagate Your Agenda

Control the internet, spread your message. Everything is SEO: Adopt a mindset where every online activity is viewed as an opportunity for Search Engine Optimization. Leverage Authority (Parasite SEO): Utilize platforms with high domain authority (like LinkedIn Pulse...

Writing Artfully

One of the most influential teachers I had was at ElCo Jc. Sophomore year during the football season. This little Italian man held my attention and actually got me to look forward to his class. When all I looked forward to was practice. lol. He got my attention...

Fire Your SEO

Google Domination is largely centered around your Google business profile. As you know the Ads, the Map and maybe more, dominate the top of a Google page. How are you supposed to get any of this Google love? To get into the map, you can advertise your way in. Or get...

Free Links

Links are the currency of the web. How to find link opportunities How to measure link value Why links matter to Google Why getting associations from linked pages help move the needle for you Why we need social media amongst other platforms for SEO. 0:02 hey there...

Realtor or Blogger

Are your a wannabe blogger, or do you write to find leads? ProBlogger is a blogger now selling something (books). CopyBlogger, Dave Taylor, Life Hacker. These are professional bloggers. It seems the advice that most take for blogging has been from guys and gals that blog professionally. That is...

The Three Prong Spear to Housing

I visited a friend over the weekend and he asked me what is up with real estate? In fact he posited that, "aren't we at the bottom?" That was interesting that he would think that. I told him that my unscientific reasoning is that: The real estate market got way past rent value There are way too...

What Can Be More Important Than The Housing Crisis?

David Walker, Comptroller General, (THe U.S. tops Accountant), says that our Country is broke. I know that this is not really about real estate or marketing, but it is in a way as it affects markets, and that affects mortgages. This is an important topic that noone from either side of the aile is...

More: We have reached the bottom.

3 Oceans is claiming the real estate bottom to add to the echo coming from the OC and LA. So we got North and Southern California covered. How about the rest of the country:-) Seriously they mention some key points about why the real estate market is at the bottom in the Bay area: The Rich affect....

Page Rank Update & What It Means to You

Pat alerted us to a new Page Rank update. I really do not pay much attention to the PR bar anymore. At best it is a glimpse into the past about 4 or 5 months. And at worse it is a fabrication. (I tend to go with the latter). Simply put in an ungeek way, Page Rank is the relative importance of your...

Real Estate Agent or Professional Blogger?

If you have read any of HouseBlogger you know I am a bit of a curmudgeon on the whole Web 2.0 thing and Social Media and Blogs. This seems hypocritical I know. But, I am not against them, just the hype around these web 2.0 entities. In fact, these platforms get lots of search engine spider...

The Big Daddies of real estate

RISMedia’s announced its 20th Annual Power Broker Survey. Interestingly, the total number of transactions down from 2,754,618 in 2006 to 2,322,210 in 2007. On average, real estate firms did over 1,100 less transactions in 2007 compared to 2006. Total sales volume in 2007 was down more than $100...

Email Never Getting There?

Lyris ISP Deliverability Report (PDF), nearly 1 of every 5 permission-based email messages sent to U.S.-based ISPs gets automatically junk mail folder. That means slightly more than 76 percent of invited email successfully makes it to the inbox. 

Please Not Another “Have We Hit Bottom Post”

I know I know....but doesn't it seem like some of the bad news is starting to get crowded out by some of the positives lately. Just last night I heard on KABC TV in LA that there is lots of proof that LA and Orange County real estate have hit bottom. I looked all over for the video but cannot find...

Blogs, Emails and 2 point oh.

This is a snippet from a recent email thread I had with a UK journalist.  I cut her part out as she never did give me permission to print her part: First EMail reply by me: Popularity by whom? On readers : No I don't and I wouldn't trust the (blog) stats anyway. I believe that the majority of...

Is Google Really Helping You With Free Tools?

Google offers a plethora of great tools for Webmasters. But why? Data Many of us webmasters love Google's "help", while others see their tools as an unwelcome intrusion. More specifically, an unwelcome look into your website's inner workings and your users behavior. Some skeptics even go so far as...

The Recession is Upon Us

"It's now clear that we have entered what we anticipate will be a mild recession, running through the first half of this year, and there are substantial downside risks to this economic scenario," said David Seiders, of the National Association of Home Builders, in a statement today.What a load....

The Hottest Niche In Real Estate

What real estate niche is still selling like hotcakes? Luxury in pretty much any industry the high end is impervious to any market. They have the credit and the equity to stay fluid. So what to do in the rest of the markets? Well, ramp up your marketing and your persona as marketing expert Dave...

Will They Forgive the Sins of your Website?

As an SEO professional specializing in the real estate and mortgage industry, I have refused to write much about Search Engine Optimization. Even though that is the bulk of our business. Because most of is being taught is about the WHAT of SEO & is a complete waste of time. The HOW is much...

Blog Me, Blog Me Not

Blog Me, Blog Me Not

Mary McKnight of RSS Pieces has advocated ghost writing your blogs. I have always believed it is better to do something crappy than not at all. So I guess you can gather that I do not recommend ghost writing, but it certainly is better than nothing. However, I believe this issue strikes at the...

When Ideology and The Bottom Line Clash

Redfin was going to prove to the world that you don't need a Realtor, you can just buy off the web for a mere pittance of what a traditional Realtor would charge. Now it seems that the young maverick may tick off a few of its purists. It seems that Redfin is offering some "hand holding" just in...

How the Rich Buy Real Estate

I recently read an article on how the rich buy real estate that reminded me of my only experience with how the super rich, buy a house. Or in this case, build a mansion. As the article points out celebrities and the wealthy like to buy incognito under the guise of a trust. Well, years ago, back in...

How to Equalize Seemingly Junky Traffic

A recent study says that 80 %  of all searches are "informational" in nature while 10 % are "navigating" to a specific website, and 10%  are what the researchers call "transactional" whereby the searcher is looking for an item to purchase. The sample was based on 1.5 million queries from hundreds...