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What I Taught a 16 Year Old How To Write For Conversion and SEO

...and How it will Help Your Content Marketing and SEO! content marketing; learn how to write; What I taught one of my players who was stuck writing an essay. I gave him what a college professor taught me. And then some other nuances that I learned later on down the...

Behind the Curtain of the SEO GURU

Cutting Through the Pervayors of the Shiny Objects SEO Content Create Content for the Person Who Pays You. Google Isn’t Going to Write You a Check. Today, let’s talk about how to create content like an information marketer—and how to move your clients toward actually...

Story Telling is Your Number One Job

story myth content Story telling has recently been a popular topic in my world. As many clients have asked me about it and yours truly was recently interviewed about the power of story by a great story teller You can listen in as we discuss many topics. One of which...

Eventing – The Best Way To Maximize Your Promotions

Eventing for more fun and profit! Thirty Seven years ago  I started a concept that I still use to this day that I coined Eventing. Baby face me sold real estate.  And I was told by the gurus to make your open house an event. Eventing is pouring on the shiny objects so...

News or a Publicity Stunt? Charlie Sheen & Google Exposed

This was originally written on March 06, 2011, the lessons as usual are evergreen and see if you can find multiple examples of these lessons that have jumped into our reality since then. I find content often boring and frankly misleading. Often dis-informing. The fun...

Blog Meme or Virus of the Mind?

  This is about memes. Not the blog meme as we are all used to social posting. Memetics: Chris Garrett: Blog Memes have become synonymous with internet quizzes, surveys, and novelties that people link to and pass around on their blogs, forums and via email,...

Lady Gaga’s Valentine’s Egg

Do remember  Lady Gaga  at her 2011  arrival to the Grammy's? She was birthed from a giant egg!  If you have mentioned Gaga's appearance at least once in delight or in disgust. Gaga wins. And I would bet you have spread the Gaga meme to at least one other person. And...

How to Get Your Book Written and Published DIY or With a Ghost Writer

The best business card in the world is your book. Nothing says credible like your own book. Michael Levin shows you how to easily write and publish your own book. He discusses why to write a book.(His fast answer was do you want your business to make money?)How to lay...

Marketing Your Business With a Force Like Politicians

Bruce  Newman and I discuss the last few elections as well as this one and how knowing what the candidates know to get votes, can get your business votes. Bruce I Newman and I discuss the last few elections and this cycle.  How did Obama take 2012? Why is the...

Correlation is not Causation

So we open with our first SEO Shorts. Bite size fundamental SEO. Stuff not told by the so called guru class. You know those guys that cry "fire" every time Google does an update? So today I discuss your real online competition that you probably never knew you had. And...

Hacking The News For Traffic Using Priming

What Brexit Will Do To Your Business What piggybacking stories can help for your traffic. And the art of the prime. And how to do it skillfully. Original story at Medium 2016 Brexit was a break from the European Union. Many are claiming lower rates and bigger business...

Hijack Big Tech to Propagate Your Agenda

Control the internet, spread your message. Everything is SEO: Adopt a mindset where every online activity is viewed as an opportunity for Search Engine Optimization. Leverage Authority (Parasite SEO): Utilize platforms with high domain authority (like LinkedIn Pulse...

Writing Artfully

One of the most influential teachers I had was at ElCo Jc. Sophomore year during the football season. This little Italian man held my attention and actually got me to look forward to his class. When all I looked forward to was practice. lol. He got my attention...

Fire Your SEO

Google Domination is largely centered around your Google business profile. As you know the Ads, the Map and maybe more, dominate the top of a Google page. How are you supposed to get any of this Google love? To get into the map, you can advertise your way in. Or get...

Free Links

Links are the currency of the web. How to find link opportunities How to measure link value Why links matter to Google Why getting associations from linked pages help move the needle for you Why we need social media amongst other platforms for SEO. 0:02 hey there...

The Riches are in the -Rich Niche-

A September poll by PNC Wealth Management says:...nearly 60% of ultrahigh-net-worth investors are expressing optimism about their portfolios for the coming year..and 4% of investors with $10 million or more of investable assets surveyed expressed pessimism.."Interestingly the less rich are more...

Say What?

An easier way to Podcast? utterz.comI usually don't show off widgets and gizmos on this blog. But I tested this thing called Utterz and it allows you to post from your phone. I just forgot to set it to draft, and it auto published. Oh well. However, I can see this as a great way to podcast from...

“Get the Odds on a Rate Cut”

Analysts predict the Fed will trim its key rate, now at 4.5 %, by one-quarter of a percentage point at that time. A few even speculate about the possibility of a half-point cut. What are Vegas oddsmakers saying about an interest rate cut?.... Former Vegas oddsmaker Wayne Allen Root says odds for a...

NAR Rosy on the Future

NAR says that the housing market is on the verge of stabilizing and and forecast sales will rise slightly in 2008 to 5.7 million, up from last month's prediction of 5.69 million.  Lawrence Yun,Chief Soothsayer gave a positive outlook for job growth and the replacement of sub prime lenders to...

Shilled Numbers

Just read this from Realty Times: Battle of the Warring Housing Price Indexes by Kenneth R. Harney that compares the competing OFHEO (the Government) and Shiller index and maybe why they are so different. "What's going on here? For starters, the two surveys are measuring very different things-even...

How Do I Get My Vanity Address Property Found?

I just got off the phone with a colleague. He asked me why his "vanity property URL's" (122applestreet.com ) Does not get found in Google. My reply was that Google or the other engines do not really consider a URL until it gets a link from somewhere that is indexed in Google. Your Brand is Not...

Creative Financing

People want to buy but often find the financing is a roadblock. Can You Remember Creative Financing? Get out those books! According to the 2007 National Housing Pulse Survey from October, 59% of Americans think "now is a good time to buy".Interestingly as I wrote in the December newsletter, I see...

November Recap & December Newsletter

November Recap & December Newsletter

Download The December 2007 Spider Juicer newsletter Subscribe to the most recent posts. Find out when a new article is posted.                                                  Click Here November Recap My Stats are Better Than Your Stats -Are you singing to the Choir?Newspaper Advertising - The...

The Obfuscation of the truth…

The Obfuscation of the truth…

....& The Orgy of Free I offer you two videos today on getting a free real estate blog and then follow up with a rant on Free Blogs, Websites, Social Networking and well anything.... Free. Part I Part II The site mentioned is part of a course that we are about to launch called Get a Cheap Real...

Wisdom From A Top Blogger

Ariana Huffington recently spoke to a group of students about the Internet. Whether you agree with her politics or not I like watching her because in no time at all she has built one of the largest web portals on the net."Everybody's so overloaded," she said, explaining that our "inner lives" are...

Tracking Pay Per Click

Pay Per Click Pay per Click does not mix well with real estate websites. The reason is small budgets and technical expertise to properly track the campaign. And step one in this tracking process is measurement. And the best way to measure is by creating landing pages. Which also will help in...

Google Changes

Google Changes

From Froogle to Googlebase to ? Have you noticed that Google has replaced video for products? And a search for san diego real estate gives me a list of related products -not homes: So I went to the old Google Base link and it gives me something just as...

My Stats are Better Than Your Stats

It is wonderful to see the industry fighting back against all the negatively spun real estate news. But please allow me to give you some tips to help you make a more persuasive appeal. It is very easy to fall into the "my stats" are better than "your stats" trap. That is where we as the real...

Top Blogs and Social Networking Sites

Top 10 Social Networking Sites for October 2007 from Nielsen Online Site Oct-06(000) Oct-07(000) Percent Change | Myspace.com 49,516 58,843 19% Facebook 8,682 19,519 125% Classmates Online 13,564 13,278 -2% Windows Live Spaces 7,795 10,261 32% AOL Hometown 9,298 7,923 -15% LinkedIn 1,705 4,919...

Newspaper Advertising

What is Saving Offline Advertising? Online.... Newspaper Association of America show that advertising expenditures for newspaper Web sites increased by 21.1 % to $773 million in the 3rd quarter versus the same period a year ago. This is the 14th straight quarter of double digit growth for online...

Forcasting a Great Neigborhood to Buy

Forcasting a Great Neigborhood to Buy

I have become a huge fan of Barbara Corcoran over the past several months. I love her vibe and advise. I have seen her speak in a number of places from the Today Show on Home Staging and a Millionaire maker show with The Rich Dad Author Robert Kiyosaki, Loral  Langemeier, David Bach and more. ...

The Church of Bubble

The Church of Bubble

Bernice Ross goes with a full attack on the media negativity. It is what I would call reframing the news. "2007 Real Estate Sales: Fourth Best Performance Since 1997." sounds way better than something that the popular media typically spins. "Real Estate Sales Slip 20 Percent From 2006." Yah, who...

Free Video Software

Do you know those videos that I do? Some of my videos. Well it is Camtasia and at one time I paid like $300 for a copy. Now they are giving it away. Kind of proves one of my Online Marketing Ten Commandments ( The First Commandment ). Turns out Techsmith, the makers of Camtasia are giving away...

A Path To Riches

A Path To Riches

Happy Thanksgiving! I just heard something profound from Tony Robbins.It is relevant for many agents that are looking at a slowed real estate market and maybe for the first time looking down the barrel of uncertainty. "Where there is fear there is no hope, With gratitude we are rich". Thanks opens...

Advertising

This fits very much with my last post. Borrell Associates expect newspaper advertising revenue to drop more than 6%. This they say will decline by 16% in 2009 and 13% in 2010 as consumers go online for their CONTENT. The real estate advertising market is expected to show strong growth online...