Tom Brokaw and Your Future
Tom Brokaw has just written a follow-up to his book The Greatest Generation. I never read that book as I disagree with the premise. I know-but it is so Boomer of me). So when I saw him interviewed by Tim Russert for his new book, "Boom!: Voices of the Sixties Personal Reflections on the '60s and...
Positvity in the OC
This from Lansner who writes on Orange County property. He quotes Steve Thomas at Re/Max Real Estate Services in Aliso Viejo that: homes placed into escrow within the past month has increased by 182 homes in six weeks to 1,295 an 16% increase since escrows hit the lowest level of the year on Oct....
CCube
I just published a new podcast on a new call button solution. The cast talks about Web 2.0 and how it relates to this kind of web embedable widget, while employing personal privacy solutions that enable you to make and receive free nationwide Instant Calls (IC) to and from any phone, without...
Taking it Back!
This positivity stuff is not for the faint of heart. But I am starting to see some great strides as bloggers and columnists prove that all is not gloom and doom. Bernice Ross just posted a terrific piece over at Inman. She says, "I am sick and tired of the negative media "Bernice says all the...
Figures Lie and Liars Figure
The Times L.A. Land Blog points out that foreclosure statistics that are often quoted, may be skewed. The Los Angeles Times tends to rely on stats from DataQuick Information Systems. The La Jolla-based research firm has been collecting data for almost 20 years and is not in the business of selling...
Mortgage Broker Leads
Mortgage Brokers are having a rough go of it currently in many parts of the U.S. Just like the Realtors. Mostly because of tightening of lending requirements. I recently witnessed a couple methods that Mortgage Pros are using to ramp up their chances of landing an application. When the Light Bulb...
“Seth Godin Becomes a Realtor”
What if Seth Godin was a Realtor? You know Godin of course as one of the Internets great thinkers. What would he do? He wouldn't market. He says specialize and list compelling reasons why you are worth 7% commissions. This short but juicy interview was by Ubertor .
Zillow Grows While Realtors Moan
Zillow.com is partnering with over 280 newspapers to provide local classified information such as for-sale listings and open house information. An obvious move to become a real estate classified vortal."Together with Zillow, we bring a unique and compelling set of online marketing tools to enable...
Counselor
Good for Greg Swann using one of the most powerful writing tools that a website and particularly a blog allows you to do. Be an advocate for his clients."Counselor? Come out, come out wherever you are" Robert Dinero Cape Fear It also allows other blogs to easily join in...
Positivity On Real Estate
My last post mentioned the collected voice that we can all create. I have been secretly recruiting leaders in the Real Estate industry recently and someone linked one of my letters out on the net. I have to track that down. I really want to get our industry to sing from one voice the praises of...
Moh Bettah Homes
Get Ready For Positivity on Real Estate But before I reveal what is up with that, check out what Rory Siems is saying about the housing market in Laguna Niguel. 10 Reasons the Housing Market Will Begin to Recover In 2008:The Economy is Creating Jobs and Unemployment is LowThe last two housing...
Who Bounces Least Wins?
This in by Nielsen//NetRatings Who is getting the least bounce? The Big Apple wins. 11.4 million visitors from N.Y. hit websites and churn thru 30.2 billion page views. These New Yorkers are spending almost 22 hours a month online.To find the second most activity we have to go to Los Angeles. The...
Something Happened After I Hit Send
I sent out an email Monday night and peeved a large group of my email list. However, to another portion of the list my email did absolutely nothing (based on responses), as it also persuaded another large portion. What in blazes did I do? I sent out an email that was a recommendation to get a free...
Real Living: Real Marketing
This is the a follow up to my last post on the Real Living Real Estate franchise: Modalities in Mail The article mentioned in DMNews gave a few glimpses to the sophistication of Real Living's approach to marketing. Some of the more interesting facts are: Their marketing focus is on women 25-54...
Modalities and Mail
This morning I picked up my most recent copy of DMNews (Oct 29,2007, page 14, page 10 in their online version). The article I gravitated towards was about a real estate company called Real Living. The title of the article: Real Living turns to mail for growth. I really believe in the idea of doing...
How to Survive in this Real Estate Market
I wrote yesterday about how I would get homebuyers and homesellers in the recession of the 1990's. What I forgot to mention is that I went after Expired listings because they were a natural for my approach. The reason they expired was because no one was telling them the truth. I would call them,...
A Bubbled Marketing Plan
Well let me reveal the Tim O'Keefe marketing plan. Back in the day, the Real Estate market was receding. We had what some called 20% unemployment here in the land of Lala (los angeles). My ex partner calls it the 15 minute listing presentation. And it helps if you are built like a football player....
What is Behind Door Number Two?
Sometimes taking a Road Less Traveled is where another truer reality may be found. The general media loves bad news because it sell papers and TV time. There is nothing at all that get the juices flowing over sunshine. But we will go out of our way to hear about that horrible rain storm that is...
Blog World
From the Blog Expo Website promoting the Blog World Expo next week: Over 12 million American adults currently maintain a blog. More than 147 million Americans use the Internet. Over 57 million Americns read blogs. 1.7 million American adults list making money as one of the reasons they blog. 89%...
From idea to self fullfilled prophesy
Have you ever had a millionaire idea and sat on it? A year goes by and you are in a far off city, and there is someone profiting from your idea. I remember reading about this in Tony Robbins first book. It is in a way what the Movie the Secret was all about. Robbins points out that in a study...