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What I Taught a 16 Year Old How To Write For Conversion and SEO

...and How it will Help Your Content Marketing and SEO! content marketing; learn how to write; What I taught one of my players who was stuck writing an essay. I gave him what a college professor taught me. And then some other nuances that I learned later on down the...

Behind the Curtain of the SEO GURU

Cutting Through the Pervayors of the Shiny Objects SEO Content Create Content for the Person Who Pays You. Google Isn’t Going to Write You a Check. Today, let’s talk about how to create content like an information marketer—and how to move your clients toward actually...

Story Telling is Your Number One Job

story myth content Story telling has recently been a popular topic in my world. As many clients have asked me about it and yours truly was recently interviewed about the power of story by a great story teller You can listen in as we discuss many topics. One of which...

Eventing – The Best Way To Maximize Your Promotions

Eventing for more fun and profit! Thirty Seven years ago  I started a concept that I still use to this day that I coined Eventing. Baby face me sold real estate.  And I was told by the gurus to make your open house an event. Eventing is pouring on the shiny objects so...

News or a Publicity Stunt? Charlie Sheen & Google Exposed

This was originally written on March 06, 2011, the lessons as usual are evergreen and see if you can find multiple examples of these lessons that have jumped into our reality since then. I find content often boring and frankly misleading. Often dis-informing. The fun...

Blog Meme or Virus of the Mind?

  This is about memes. Not the blog meme as we are all used to social posting. Memetics: Chris Garrett: Blog Memes have become synonymous with internet quizzes, surveys, and novelties that people link to and pass around on their blogs, forums and via email,...

Lady Gaga’s Valentine’s Egg

Do remember  Lady Gaga  at her 2011  arrival to the Grammy's? She was birthed from a giant egg!  If you have mentioned Gaga's appearance at least once in delight or in disgust. Gaga wins. And I would bet you have spread the Gaga meme to at least one other person. And...

How to Get Your Book Written and Published DIY or With a Ghost Writer

The best business card in the world is your book. Nothing says credible like your own book. Michael Levin shows you how to easily write and publish your own book. He discusses why to write a book.(His fast answer was do you want your business to make money?)How to lay...

Marketing Your Business With a Force Like Politicians

Bruce  Newman and I discuss the last few elections as well as this one and how knowing what the candidates know to get votes, can get your business votes. Bruce I Newman and I discuss the last few elections and this cycle.  How did Obama take 2012? Why is the...

Correlation is not Causation

So we open with our first SEO Shorts. Bite size fundamental SEO. Stuff not told by the so called guru class. You know those guys that cry "fire" every time Google does an update? So today I discuss your real online competition that you probably never knew you had. And...

Hacking The News For Traffic Using Priming

What Brexit Will Do To Your Business What piggybacking stories can help for your traffic. And the art of the prime. And how to do it skillfully. Original story at Medium 2016 Brexit was a break from the European Union. Many are claiming lower rates and bigger business...

Hijack Big Tech to Propagate Your Agenda

Control the internet, spread your message. Everything is SEO: Adopt a mindset where every online activity is viewed as an opportunity for Search Engine Optimization. Leverage Authority (Parasite SEO): Utilize platforms with high domain authority (like LinkedIn Pulse...

Writing Artfully

One of the most influential teachers I had was at ElCo Jc. Sophomore year during the football season. This little Italian man held my attention and actually got me to look forward to his class. When all I looked forward to was practice. lol. He got my attention...

Fire Your SEO

Google Domination is largely centered around your Google business profile. As you know the Ads, the Map and maybe more, dominate the top of a Google page. How are you supposed to get any of this Google love? To get into the map, you can advertise your way in. Or get...

Free Links

Links are the currency of the web. How to find link opportunities How to measure link value Why links matter to Google Why getting associations from linked pages help move the needle for you Why we need social media amongst other platforms for SEO. 0:02 hey there...

Confusing Property Sales Stats

I believe in the psychology of markets and that any economic market is hugely affected by attitude and opinion. That is why I am always amazed that agents and companies will put out horrible news without at least a dose of balance of good news. There is always good news. As bloggers, the most...

Real Estate Search Optimization Myth #6

Real Estate Search Optimization Myth #6

The Continuing Series; Search Optimization Myths:Get ranked for the top 20 most voluminous words and you will be successful I am realizing that I covered a bunch in SEO Myth #8 . So check that out on more reasons why targeting mostly the biggest phrases is short sighted. As I mentioned before in...

Real Estate Optimization Myth #7

Real Estate Optimization Myth #7

The Continuing Series: Real Estate Optimization Myths:If you just get rankings and Traffic you will be Successful Refer to SEO Myth #8 for an in depth reason why high SERPs and Traffic are not be all and end all to your success on line. In short, the idea is to get more sales. A Search ranking is...

Big Money

I just caught an interesting post on Business Week: While the top quarter or so is making good money, there's a huge army of Realtors at the bottom who would make more money with a full-time job at McDonald's. Nearly a third earned under $25,000 in 2004, according to a National Association of...

Real Estate SEO Myth #8

So my new year resolution is to finish this post out 😉 The 10 Myths about Real Estate SEO Continued:#8  SEO is the single most important action you can do for your website. Years ago I wrote an Ebook called the 5 steps to Online Real Estate Success. The whole premise of the book was that your...

On the Illusion of Bubbles

One out of every 115 people, and if you deduct kids, one out of every 85 adults in the U.S. is now licensed to sell real estate. So we have an over abundance of agents. Walk your dog around the block and you are sure to run into a few competitors. Or are they? Just because you have an over...

On the Bubble Meisters

I cannot figure out why these blogs on a real estate bubble have cropped up all over the web. Its almost like they are invested in a big real estate bust. But why? Are they secretely hoping real estate falls so people put their money in stock? Are they shills put out by Shearson Lehman or Merrill...

Newspapers Are the Preferred Medium for Affluent Empty Nesters

This reminds me of the conflicting health information that is out there. Eggs are bad, then they are good for you type thing. More importantly, I think it shows the diversity of niches that an agent can target. However, before you  jump back into that cholesterol rich newspaper ad campaign, the...

Prices Up, Volume Down

Prices Up, Volume Down

Do you love news that says buy now? Tired of the bottom feeders? Well, the bottom has already passed and prices keep going up... while home sales are down sharply from last year's hyperventilating pace, the sales rate in November would be right about the average if you look back over the past 18...

A New Traffic Generator

A New Traffic Generator

I just posted a new video for you to check out. I discuss a few problems that I see with technology today as it relates to time. I also give you a great way to to leverage actions you are already taking to create a massive traffic surge.

#9 of Real Estate SEO Myths

#9 of the: The 10 Myths about Real Estate SEO PageRank & Metatags are everything A top ten position will solve all your sales problems SEO is metatag manipulation Content is King The engines love blogs more than regular webpages Get ranked for the top 20 most voluminous words and you will be...

Prices Dropping Sales Rising

Everywhere I look I get the down side of the market. Prices are dropping. In fact, I just got an email this morning from my Pal Mike passing on a recent Inman story. However, it was my dear ole Dad that emailed me proclaiming that sales have actually increased. What was that? Positivity in this...

Happy Thanksgiving!

Happy Thanksgiving and thanks for reading HouseBlogger. "Not what we say about our blessings, but how we use them, is the true measure of our thanksgiving." ~W.T. Purkiser And a cool quote I picked up from a workout website:Excuses are for people who satisfied with average or less. Happy Turkey...

#10 of Real Estate SEO Myths

#10 of Real Estate SEO Myths

#10 of the: The 10 Myths about Real Estate SEO PageRank & Metatags are everything A top ten position will solve all your sales problems SEO is metatag manipulation Content is King The engines love blogs more than regular webpages Get ranked for the top 20 most voluminous words and you will be...

Out Zillowed By Fidelity

Fidelity just released their Web 2.0 answer to Zillow. Zillow promises "Free Instant Valuation and Data for 67,000,000 + homes . Fidelity (called http://www.cyberhomes.com/ ) offers ,".. more than 100,000,000 property records". The reason I have harped on Zillow in the past is for the misleading...

Blogging is All Local

A recent post by the Real Estate Tomato asks:Why is a nationwide audience a good thing if I specialize in local real estate? I say its not a good idea as a local agent. The number #1 reason realty bloggers do not make money is that they comment on larger geographies and issues that are outside the...

NAR Does Their Job

NAR has launched a huge campaign to the tune of $40  million dollars to help frame the  home buying /housing bubble "debate". The Media commentators are posting all over about this major spend. I say debate because it seems that there are forces that would like to revel in the bad news of lower...

Client Gets Punked

I usually do not place clients on the front of my blog. But this one gets up for the A+ effort.

Zillow Gets Some FTC

Almost overnight Expedia made the idea of a travel agent so 1980. The Travel Industry may have acquiesced to the designs of Expedia.com that forever changed the landscape of the travel business. However, the real estate industry is not going down without a fight.National Community Reinvestment...