Many years ago, I went away on what in College Sports they call a "trip". Meaning the school flys you in and puts you up to check out the school and hopefully sign a letter of intent to attend the University. I tripped to a School in Northen California and met up with one of the players named...

It seems, that blogging is getting bigger and bigger buzzworthiness. In fact, a Pew Internet & American Life Project of 7,102 people says that it is a big part of Americans lives. Thirty-nine percent of U.S. Internet users, or about 57 million Americans, read blogs; 8 percent, or about 12...

Mexican real estate My wife & I  took a trip down to Mexico a few weeks back. A funny side note: We originally  were supposed to go to Cabo, but found out last minute that you need a passport now in order to fly. Well sufice it to say I haven't had a passport in years. An it was too late to...

Your future client finds your advertising boring! Yep, so says a recent LA TImes poll that covers everything from the next generation thinking  to attitudes on terrorism. What are the youngens saying?:With their vast arsenals of electronic gear, they are the most entertained generation of the...

Sorry for the title I couldn't resist. If you have been online for anytime at all then you have been barraged by Google Hype. SoI thought I would pass along a cool video that is all about Google. It runs 40 minutes. This video is great as a documentary. I have always been amazed at Google's PR...

Working long hours is the sure way to burnout. Its great if you are being productive. However, I just read that as Americans, we work more hours than anyone. Woo Hoo. Go USA! Hold on a minute. (forgive me for not providing the source)Although we work more hours, we are 6th in productivity. Working...

Have you investigated the concept of what Chris Anderson calls the  long tail?Simply put, the Long Tail is defined such that low-demand products can collectively make up a market share that rivals or exceeds the relatively few current bestsellers and blockbusters if the distribution channel is...

Tough Day? The changing real estate market got you down? Well imagine your spouse leaving you with your son. Then saying she does not want him. gives him back to you. Only the divorce has caused you to go broke. That is the story of Chris Gardner. I watched this inspired man interviewed on Tavis...

Now, I am the first one to complain and curse Sir Bill Gates every time my laptop with 1 gig of ram sloooows. Nevermind that I have 15 Internet Explorer windows up, 7 tabs in Firefox, not to mention Photoshop and a couple Excel sheets running. And can I mention all those nasty backgound programs...

That is the point of a study outlined on the front page of BtoB."Excelling at lead generation takes more than putting in a new CRM system. It takes integration throughout the organization".This is sage advice that is seldom followed in the many real estate brokerages across America. Although this...

Well, I have been called Fred Flintstone, and now a "dinosaur mentality on steroids". Seems Joe Zekas over at postingforleads.com has me figured as a modern day Buddy Holly trying to sing Nirvana. It seems that the internet is too sophisticated for selling. (are you tired of the metaphors...

So turns out that Social Networking website MySpace, )you know  that real easy to navigate and real easy on the eye website) just kicked the tail of the God Of Search Google.And Yahoo, and MSN and well, every website on the web to become the number one internet website in terms of traffic.The most...

I just received an email and it may be a great opportunity for you if you are a major producer and...The Wall Street Journal and REAL Trends, Inc. are asking for your assistance with an important national project. We are working with leading national real estate organizations, state and local...

So you are cruising cross town to your next appointment and you see a house that you know your buyer will want. No time to get back to the office to check the MLS. So what do you do? Tap into a WIFI hotspot. But what if you are in the only area of town (if not the country ) that does not have a...

In my opinion economic data will continue to be conflicting and confusing over the next few years . Interest rates are going up, inflation is raising its horned head, and :U.S. New-Home Sales RiseAt Fastest Pace Since December There was an increase of 4.6% in May, as sales climbed sharply in the...

When I was in the business, I was a Mike Ferry devotee. My partner, Mike and I even took Ferry's rantings about door knocking to heart. I recall one HOT summer day, going into a desirable neighborhood of Westchester, CA. We got out of the car. Mike took one side, I took the other. After about...

I always try to make one of my blog posts tie somehow into a marketing lesson or opinion. This is a rare exception. I just received this notice from one of my SEO and Blog clients who received it from their local Board of Realtors. It has to do with your safety and is not talked about enough.An...

I picked up on an interesting marketing lesson while reading a recent May 2006 of Wired. In the article, Rise of The Neo Greens, the author quoted a UC Davis educator. Ken Kurani learned when studying hybrid car owners that the cars were purchased not for efficiency or savings. Because they didn't...

We have been put up into the MarketingSherpa Readers Choice Blog and Podcast Award. All you gotta do is vote for us. We are about half way down the row, under Marketing to a Specific Consumer Demographic. The criteria that they ask you to vote by is: Personality  😉 Usefulness & content value...

The real estate industry is under pressure to change because of a couple major arguments. 1. Freely distributable MLS data2. Price gouging Actually both fronts stem from the idea that the NAR is running a monopolistic organization, where prices are fixed and the listings data is controlled by the...