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What I Taught a 16 Year Old How To Write For Conversion and SEO

...and How it will Help Your Content Marketing and SEO! content marketing; learn how to write; What I taught one of my players who was stuck writing an essay. I gave him what a college professor taught me. And then some other nuances that I learned later on down the...

Behind the Curtain of the SEO GURU

Cutting Through the Pervayors of the Shiny Objects SEO Content Create Content for the Person Who Pays You. Google Isn’t Going to Write You a Check. Today, let’s talk about how to create content like an information marketer—and how to move your clients toward actually...

Story Telling is Your Number One Job

story myth content Story telling has recently been a popular topic in my world. As many clients have asked me about it and yours truly was recently interviewed about the power of story by a great story teller You can listen in as we discuss many topics. One of which...

Eventing – The Best Way To Maximize Your Promotions

Eventing for more fun and profit! Thirty Seven years ago  I started a concept that I still use to this day that I coined Eventing. Baby face me sold real estate.  And I was told by the gurus to make your open house an event. Eventing is pouring on the shiny objects so...

News or a Publicity Stunt? Charlie Sheen & Google Exposed

This was originally written on March 06, 2011, the lessons as usual are evergreen and see if you can find multiple examples of these lessons that have jumped into our reality since then. I find content often boring and frankly misleading. Often dis-informing. The fun...

Blog Meme or Virus of the Mind?

  This is about memes. Not the blog meme as we are all used to social posting. Memetics: Chris Garrett: Blog Memes have become synonymous with internet quizzes, surveys, and novelties that people link to and pass around on their blogs, forums and via email,...

Lady Gaga’s Valentine’s Egg

Do remember  Lady Gaga  at her 2011  arrival to the Grammy's? She was birthed from a giant egg!  If you have mentioned Gaga's appearance at least once in delight or in disgust. Gaga wins. And I would bet you have spread the Gaga meme to at least one other person. And...

How to Get Your Book Written and Published DIY or With a Ghost Writer

The best business card in the world is your book. Nothing says credible like your own book. Michael Levin shows you how to easily write and publish your own book. He discusses why to write a book.(His fast answer was do you want your business to make money?)How to lay...

Marketing Your Business With a Force Like Politicians

Bruce  Newman and I discuss the last few elections as well as this one and how knowing what the candidates know to get votes, can get your business votes. Bruce I Newman and I discuss the last few elections and this cycle.  How did Obama take 2012? Why is the...

Correlation is not Causation

So we open with our first SEO Shorts. Bite size fundamental SEO. Stuff not told by the so called guru class. You know those guys that cry "fire" every time Google does an update? So today I discuss your real online competition that you probably never knew you had. And...

Hacking The News For Traffic Using Priming

What Brexit Will Do To Your Business What piggybacking stories can help for your traffic. And the art of the prime. And how to do it skillfully. Original story at Medium 2016 Brexit was a break from the European Union. Many are claiming lower rates and bigger business...

Hijack Big Tech to Propagate Your Agenda

Control the internet, spread your message. Everything is SEO: Adopt a mindset where every online activity is viewed as an opportunity for Search Engine Optimization. Leverage Authority (Parasite SEO): Utilize platforms with high domain authority (like LinkedIn Pulse...

Writing Artfully

One of the most influential teachers I had was at ElCo Jc. Sophomore year during the football season. This little Italian man held my attention and actually got me to look forward to his class. When all I looked forward to was practice. lol. He got my attention...

Fire Your SEO

Google Domination is largely centered around your Google business profile. As you know the Ads, the Map and maybe more, dominate the top of a Google page. How are you supposed to get any of this Google love? To get into the map, you can advertise your way in. Or get...

Free Links

Links are the currency of the web. How to find link opportunities How to measure link value Why links matter to Google Why getting associations from linked pages help move the needle for you Why we need social media amongst other platforms for SEO. 0:02 hey there...
Google Basing the MLS II

Google Basing the MLS II

Well it seems that as soon as I posted my mls.google.com story about Google Base, I started seeing similar takes in the real estate industry and elsewhere. Blogs are that way aren't they? Topics often firing off simutaneously. I saw references in Inman News as well as off-real estate blog...

MLS.Google.Com

I have made a central theme of my posts and a foundational basis for my type of marketing real estate online is that the MLS has got to be protected. Why? For one it is your only tangible service that you provide. It is something that the consumer can get its arm around. Thus it has value....

Out Zillowing by Fidelity

Two Major real estate industry players have countered the Zillow phenomenon with their own home evaluation system. For Fidelity National Real Estate Solutions this is kind of a no brainer. Title companies have provided limited registered access to property records for years. NeighborhoodHomeSales...

Suing Google

It isn't new for google to get sued. But there is a California company suing them becuase...get this... The company is suing becuase they got kicked out of google!Google Inc.'s mysterious methods for ranking Web sites came under attack Friday in a lawsuit accusing the online search engine leader...

Thank You For Your Information

As Online Marketers it is crucial to understand that nature of the internet search. By its nature of the internet searcher is to research online and buy offline. Read that again. By its nature of the internet searcher is to research online and buy offline. This is evidenced by recent studies...

Real Estate Websites

Real Estate Website: Empowering or Confusing? Does the proliferation of real estate websites empower or merely confuse the buyer or seller of real estate? How does the fast start of Zillow.com and Trulia.com affect your business?

Google Real Estate Video Ads

Google Real Estate Video Ads

Google Adwords has been using more and more Pictures for their famous contextual advertising service. But they also are using video. As shown here in this clip from a newsmax.com article. You literally can play the video within the article without it opening up in another page. Any ideas how to...

Real Estate Commissions

Brad Inman recently told CNNMoney, 'You`re now doing 90 percent of the buy side work yourself....That should reduce the 3 percent of the commission that goes to the buyer`s agent.' It seems to me that there is a real leadership gap in this industry. All the producers are so busy making money they...

Real Estate Branding

I recently came across a request for more information on how to better brand a website. Here is my answer paraphrased. To build a brand first, before you have the ability to capture an abundance of leads and the strategies to follow up on those leads.......is IMHO putting the cart before the...

Blog Death

Download audiofile.mp3Download the mp3 to play on your desktop or ipod. You can left click if you have quicktime and it will play in your browser. Or wait a few seconds for this large file to start playing: Sites Mentioned in this Real Estate Blog podcast www.fastcompany.comReveNews Fast Company...

Why Have a Real Estate Website?

Why have a website? What is the purpose of a website? I have an idea...could it be to get a sale? Work backwards from there and you will always do better than the masses. I podcast on this subject and more with my first real estate marketing podcast. Enjoy 🙂

Our first real estate podcast/audio

We talk about changes that are coming in this our first official podcast. Links Mentioned in the post: http://www.pewinternet.org/ http://consulting.yourinternetagents.com/ MediaPost

Real Estate Auction Online

OMAHA, Neb., March 27 /PRNewswire/ -- What a difference a day makes.     In a brief 6 1/2-hour period, on Saturday, March 18th, Proxibid -- theOmaha, Neb.-based firm that provides auction houses with a method forbroadcasting live auctions via the Internet -- of the $24.5 million in sales,Proxibid...

How to be All Things To all People

What is Google? Is it email? Is it an advertising service? Is a classifieds service? Its a search engine you say? Are you sure? In Google's most recent offering to be everything, they are now offering Google Websites, amongst a whole smorgasborgh of digital delights. I predicted long ago that this...

Your Listings Video a Crime?

It was about a year ago at a Carl Galletti Conference in Las Vegas (Carl is an expert direct response marketer), that one of the presenters came onto the pulpit and explained to everyone how that if they use mp3 audio ontheir website, that they are are violating a license and that they owe money...

1st Question

Well, I get questions periodically. I welcome you to ask your question by sending us an email or posting a comment below. And if I chose your question you will get a free link at realtyblogger.com. If it is OK to post your blog and name I will. Just let me know. ----------- Tim, I just started my...

Zillow Overdose

I just found the source for all Zillow, all the time.The guys at Real Town have a whole blog page set up with reader feedback on everything wrong (in their opinion) with Zillow.

Some Thoughts On Persuasion

I experienced some interesting lessons in persuasion personified lately. So I thought I would pass them along to you. The other day my wife tells me that she is going to buy flowers for the two kids teachers. My cheapo-kneejerk reaction was to say, "don't spend more than about $20 each". She...

Real Estate SEO & Traffic

Real Estate SEO: all Traffic is not Created EqualDid you know that your website can rank number 1 for the phrase "Your City Real Estate", and still be a miserable failure? Read on.... So the telemarketer calls you, and you being the internet expert, the conversation goes something like this.....

On Zillow.com

Wow! I have started to comment on this great marketing campaign, but I actually deleted the post yesterday. I didn't want to beat a dead horse. But it is a story that won't die as they eclipse 63 stories on Google news. I was going to go on a rant by asking the questions what is so new about this...