Reasons to Compete
A blog is a website. To an SEO expert, a page is a page is a page. So why does a blog seem to do so well in the engines compared to a regular website? It doesnt! "Blasphemous!" I can here the Blogger world cry out. But the fact is, it is true. I have a buddy who I consulted with a couple of years...
Happy Holidays!
Merry Christmas everyone! Enjoy the season. May 2006 be your best year ever!
Bad Advice in the Digital Age II
Few of my blogs have brought the criticism and praise that my Bad Advice in the Digital Age has. Check out the commentary. I got responses from agents with positive and negative commentary. John Boudreau the actual writer that prompted my original blog chimed in. I would like to further the...
Real Estate SEO=leads?
I am burning the midnight oil working. Whilst listening to none other than The Beach Boys, I take a break to read the latest Clickz. And the topic is: Calls to Action and SEO Man! this is preaching to the choir. Shari Thurow goes onto say that "the ultimate goal isn't to gain top positions, but...
Bad Advice in the Digital Age
Do you remember the Napster peer to peer sharing fight? The recording industry brought Napster down because they said that the open access of their data cheapens and belittles their proprietary information. However, in a recent article in Rismedia the author pointed out that Realtors are mistaken...
Real Estate Agents Graded
The annual Gallup Poll asking Americans to rate, on a scale of one to five, the honesty and ethical standards of those in 21 professions again placed nurses at the very top with an 82% favorate score. Journalists, U.S. senators and congressmen trailed badly. Here are the rankings, with the...
Home Sellers
The 2005 Survey of California Home Sellers, which was conducted in the second quarter of 2005, provides insights at the individual consumer level on the experiences of recent sellers during the home selling process. The study includes findings on the growing use of the Internet during the home...
SEO in a Nutshell
Tim's SEO Recipe Sometimes my clients and friends accuse me of geeking out when I explain Traffic building. So here is the simple recipe for on line success: Represent your marketplace thru phrases on many pages.Point a ton of relative links to those pages from many unique webpages. Wait 30-60...
Reasons to charge more commission!
As an ex-California Realtor, I have always joked that there is an agent for every corner in California. Well I just saw that: Nearly 2 % of Californian adults hold a real estate license to sell residential property in the state. So far this year, there has been over 135,000 real estate exams...
And The Bubble Says Puft!
Toll Brothers recently downsized significantly citing lower than expected demand. Bad Credit talked about massive insider dumping of stocks by the builders. Is it finally going to burst? Rather than worrying about that, my question to you is....what is your response to this negativity? Feel free...
RSS and You
In the rapid world of real estate, agents jump on trends enthusiastically. Sometimes, without concern for hype. RSS-or as many call it; Real Simple Syndication is a method whereby your content is pulled by readers of your content. When syndicated onto other websites, we call that website an...
Making the Case for Blogging
Using the Internet journal (blogging) allows the modern Realtor to talk directly to his/her audience. Unfortunately, most agents are not using the most powerful feature of the blog. Authority. What am I talking about? When someone writes a book, immediately they become an expert on their subject....
Comparing Websites
Looking at others, to determine if one is going in the right direction or not is a common human behavior. In fact, Robert Cialdini wrote about Social Proof as a powerful human trigger. This is why using testimonials work so well. Well,Forrester Research just posted an interesting piece on how it...
Comment spam on real estate blogs
Well the real estate marketing pros are finding that blogging is a good thing. Now the attempt to manipualte the search engines are following right behind. Almost humorous, are the attempts lately to comment spam this particular blog. What is blog spam? At the bottom of every post is an invitation...
Internet Marketing News
Paid Local Search AdvertisingThe paid local search advertising market will nearly triple to $907 million in 2006, according to research firm Borrell Associates. In its annual study of the local online ad market, the company also found that spending on local search will far outpace spending on...
Real Estate SEO
When Mike Kehoe of Birdview Technologies reported to the Inman Conference that one of his clients received over an 11% conversion rate, I smiled with pride. For the site mentioned was designed and optimized for traffic and conversion by Spider Juice Technologies. Years of testing and bucking the...
Internet Real Estate Sales
The California Association of Realtors released its "2005 Use of Technology Survey" Tuesday during the "Tech Tuesday" opening session of their Centennial Realtor Expo in San Diego. The survey found that 33 percent of realtors' business is coming from the Internet. While just 33 percent of their...
The Real Estate Blog on Google
Google and Yahoo, and MSN are all indexing blogs with a new sophistication and intensity than ever before. Yahoo and MSN have both made their RSS Readers available thru their personalized services of my.yahoo.com and my.msn.com. Indicating that they are paying attention to rss/blog feeds. Just...
Social Influence
As a side distraction I like to Coach Youth Football. It started out as a way to see more of my son. It then became a passion. It was just last night that I was preaching the power of leadership to one of the kids. I told him that there are many new players on our team, that are desperately...
Birdview and Inman
Mike Kehoe of Birdview Technologies sent over his notes from his talk at the Inman Conference. I went ahead and and put down the highlights. You can get his slides at the bottom of this post. Birdview Technologies serves consumers MLS data from 130 MLSes with 1 Million listings. Birdview also...