Borrell And Associates recently released their report on Online Real Estate Advertising. The report details $11.4 billion in real estate advertising and focuses on this year's projected $1.8 billion in online media spending. It found out that the search engines are tapping local agents and real...

Just got in from the Inman Conference which in my opinion is a must for todays online real estate agent. The most important aspect was the networking. There were plenty of elbows to rub and lots of relationships to make. If they gave at an award for conference networker, the statue would go to...

A recently completed report on home sellers and home buyers(Hebert Research for HouseValues Inc.), shows that home sellers take on average 9.3 months from the time they begin researching until they sell. It takes home buyers 16.7 months, on average, to research and buy their next home.  The study...

Viral Marketing is commonly defined as : Marketing phenomenon that facilitates and encourages people to pass along a marketing message. Hotmail was probably one of the greatest examples of Viral Marketing.  Mega Blogger Seth Godin wrote about it in his important Book, "Unleashing the Ideavirus" I...

Current Market conditions to consider when marketing real estate on the net. +/- 70% of your potential clients are on net If you plan on doing this business for longer than the next 5 years, understand that the next generation is extremely impatient and has higher demands than what you are...

So you take a listing & put it on the MLS. What else could you do to energize your listing campaign? How about putting your new listing on it's own web address? So if you are selling 123 Mockingbird Lane, go to a Registrar like Godaddy.com and see if www.123mockingbirdlane.com is available....

The Real Estate Market has posted another Hot Month as The Commerce Department report showed the median sales price of a new home rose 3.8 percent year-over-year to 230,800 dollars. New data Wednesday showed sales of new US homes edged up 0.2 percent to a seasonally adjusted annual rate of 1.316...

Niche marketing is about finding an underserved market and then entering the conversation going on in their head. A recent story in the NY Daily News identified a number of real estate segments that are not only underserved, they are disserved."The Department of Housing and Urban Development...

More from the NEWSWEEK Article on Blogs:And they're going to shake up just about every business -- including yours. It doesn't matter whether you're shipping paper clips, pork bellies, or videos of Britney in a bikini, blogs are a phenomenon that you cannot ignore, postpone, or delegate. Given the...

A recent Eye Tracking study revealed some huge behaviors that should dictate your real estate website design and writing. As outlined by Lorrie Morgan-Ferrero , the study proves the importance of headlines and subheads. In fact, it says the visitor gives us 5 chances to influence them thru...

The goal of any marketing should be to replace the need to become a heavy closer. In fact, it should make the sales process more like order taking than closing. With todays modern tools like drip systems and auto mailers mixed with a great strategy anyone can capture loyal and willing home buyers...

BusinessWeek shows how Blogs Will Change Your Business and are putting the media in the hands of the masses and putting companies at a distinct disadvantage unless they get online and get their word out now. They even mention New York real estate Blog Curbed. An insiders guide to the New York real...

Google has released its new sattelite feature that is tied to Google Maps. How does Google Maps help Realtors? Often times Realtors will link their MLS listing of a home or condo to a map. Well now you can link it to the view from space! The home searcher benefits by being able to link the house...

A document posted on behalf of Google's patent shares some secrets of Search Positions in Google....or not. There are many ridiculous ideas that you would think they would never use.

California Association of Realtors released "2005 Internet Versus Traditional Buyer Study". Results say: The median age of Internet buyers was 39 years compared with a median of 46 years for traditional buyers. More than nine out of ten Internet buyers were married, while eight of ten traditional...

SpiderJuice Technologies can help you discover your online niche real estate market. More reasons to attach yourself to the hispanic real estate market: The population of Hispanics will grow to 103 million by 2050. Currnetly 1:8 americans is Hispanic: 66% from Mexico, 14.5% form Central of south...

There are people in this world that sit around and track web visitor eye balls. The motivation is acutally quite useful to you and I. If you know where visitors like to peek at first. You will put your most powerful message there. A joint eye tracking study conducted by search marketing firms...

Google just released its Google Toolbar 3 Beta. Some pretty cool tools that I will not mention. However, there is one tool that should bother you. Especially if you are paying for your search results thru Google Adwords. As Danny Sullivan says:When a user lands on a page with "trigger" content, he...