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What I Taught a 16 Year Old How To Write For Conversion and SEO

...and How it will Help Your Content Marketing and SEO! content marketing; learn how to write; What I taught one of my players who was stuck writing an essay. I gave him what a college professor taught me. And then some other nuances that I learned later on down the...

Behind the Curtain of the SEO GURU

Cutting Through the Pervayors of the Shiny Objects SEO Content Create Content for the Person Who Pays You. Google Isn’t Going to Write You a Check. Today, let’s talk about how to create content like an information marketer—and how to move your clients toward actually...

Story Telling is Your Number One Job

story myth content Story telling has recently been a popular topic in my world. As many clients have asked me about it and yours truly was recently interviewed about the power of story by a great story teller You can listen in as we discuss many topics. One of which...

Eventing – The Best Way To Maximize Your Promotions

Eventing for more fun and profit! Thirty Seven years ago  I started a concept that I still use to this day that I coined Eventing. Baby face me sold real estate.  And I was told by the gurus to make your open house an event. Eventing is pouring on the shiny objects so...

News or a Publicity Stunt? Charlie Sheen & Google Exposed

This was originally written on March 06, 2011, the lessons as usual are evergreen and see if you can find multiple examples of these lessons that have jumped into our reality since then. I find content often boring and frankly misleading. Often dis-informing. The fun...

Blog Meme or Virus of the Mind?

  This is about memes. Not the blog meme as we are all used to social posting. Memetics: Chris Garrett: Blog Memes have become synonymous with internet quizzes, surveys, and novelties that people link to and pass around on their blogs, forums and via email,...

Lady Gaga’s Valentine’s Egg

Do remember  Lady Gaga  at her 2011  arrival to the Grammy's? She was birthed from a giant egg!  If you have mentioned Gaga's appearance at least once in delight or in disgust. Gaga wins. And I would bet you have spread the Gaga meme to at least one other person. And...

How to Get Your Book Written and Published DIY or With a Ghost Writer

The best business card in the world is your book. Nothing says credible like your own book. Michael Levin shows you how to easily write and publish your own book. He discusses why to write a book.(His fast answer was do you want your business to make money?)How to lay...

Marketing Your Business With a Force Like Politicians

Bruce  Newman and I discuss the last few elections as well as this one and how knowing what the candidates know to get votes, can get your business votes. Bruce I Newman and I discuss the last few elections and this cycle.  How did Obama take 2012? Why is the...

Correlation is not Causation

So we open with our first SEO Shorts. Bite size fundamental SEO. Stuff not told by the so called guru class. You know those guys that cry "fire" every time Google does an update? So today I discuss your real online competition that you probably never knew you had. And...

Hacking The News For Traffic Using Priming

What Brexit Will Do To Your Business What piggybacking stories can help for your traffic. And the art of the prime. And how to do it skillfully. Original story at Medium 2016 Brexit was a break from the European Union. Many are claiming lower rates and bigger business...

Hijack Big Tech to Propagate Your Agenda

Control the internet, spread your message. Everything is SEO: Adopt a mindset where every online activity is viewed as an opportunity for Search Engine Optimization. Leverage Authority (Parasite SEO): Utilize platforms with high domain authority (like LinkedIn Pulse...

Writing Artfully

One of the most influential teachers I had was at ElCo Jc. Sophomore year during the football season. This little Italian man held my attention and actually got me to look forward to his class. When all I looked forward to was practice. lol. He got my attention...

Fire Your SEO

Google Domination is largely centered around your Google business profile. As you know the Ads, the Map and maybe more, dominate the top of a Google page. How are you supposed to get any of this Google love? To get into the map, you can advertise your way in. Or get...

Free Links

Links are the currency of the web. How to find link opportunities How to measure link value Why links matter to Google Why getting associations from linked pages help move the needle for you Why we need social media amongst other platforms for SEO. 0:02 hey there...

The Power of the Blog

For the second time in 5 months, conservative bloggers have shown that the Power of the Press has morphed into the Power of the Blog. Five months ago, Dan Rather's empire was toppled as Bloggers proved a story on the President was manufactured. Just recently, after nearly two weeks of intensifying...

Realtor Group offer Specialized Loans to Hispanics

Prudential CA/NV/TX Realty has announced a new 103% Loan-To-Value (LTV) loan product designed specifically to meet the needs of Hispanic homebuyers in Northern California. This flexible, affordable loan was developed by The Home Loan Group, a joint venture with Chase Home Finance, and is now being...

Real estate Publicity and the Superbowl

What does the Superbowl have to do with URL's, Strippers, real estate, and publicity? Hell has to freeze over for me to do a theme park. Or, we have to go there when it is empty. So I had promised the family I would take them to Disney on Superbowl Sunday. As it is a guaranteed no line experience....

Gay Real Estate

Real Estate Agents that cater to the Gay community are tapping into a very loyal and above average-wealthy niche. I recently posted about the spending power of the gay community.  As luck would have it I have found even more compelling information about this powerful group. Readers of gay...

Appreciate or Depreciate?

A consortium argued about the state of the real estate market 's sustainability. Reasons for a bubble burst were given such as:the rapid rise "justified by the fundamentals. He compared it to the late-1990s stock market bubble and in the Japanese real estate market in the 1980s before prices they...

RIches in the Niches

In the online marketing community many experts recommend niche marketing where instead of casting a wide net, you drill deep into a market. Target Marketing makes your marketing much easier. In past blogs I have mentioned the Hispanic community as a widely untapped, underserved niche for the real...

The Real Estate Brand

A new report put out by the Kelsey Group says that the the differences of brand and direct are blurred online..Source http://publications.mediapost.com "By 2009, it may be more difficult to distinguish awareness advertising from directional advertising, as digital advertising platforms expand and...

Housing Bubble-licious

News Flash RealtyVille USA-The Real Estate Bubble has burst. Just like it did in 2003 & 2005. wink wink In a book by ex Presidential Economic advisor and now Author and teacher. Paul Zane Pilzer tells the story of President FDR. FDR asked his top economic advisor the prognosis on the economy....

real estate marketing offline in an online world

Email, faxes, websites....We are so obsessed with online, that we forget offline. Offline gestures can be extremely lethal as you competitors duke it out online. In the interest of exploiting low hanging fruit, Let's explore some easy actions to make an impact. The no brainer to me is the humbly...

Persuasion and Real Estate

I am drinking my morning coffee watching the pre-Michael Jackson trial coverage after the gloved one released his opening punch Monday morning in the start of what many say will make the OJ trial look tame. It hit me that there have been, and will continue to be a University level course in...

Blog

Opportunity or  Hype? 62% of Americans have never heard of the word "Blog".Businessweek

MSN open for Business

It appears the MSN search engine is out of Beta and it appears the engine is feed is no longer feeding Yahoo data and this is MSN's home grown data. Submit here to get MSNbot to visit your site, but it probably will be better to let it find your inbounds links. Time & Testing will tell.

Video :: Virtual Tours & Real Estate

Video :: Virtual Tours & Real Estate

Virtual Tours for me have always been a bit cartoonish. They have always seemed kind of cool, but never seemed to have much viability as a marketing tool. They always made me dizzy.;-) I will be making my real estate marketing predictions for 2005 in the next few days and one tool that I think...

Real Estate Depression Blues

To the dismay of the doomsdayers, the housing bubble just won't burst. As I have said before, supply and demand is a tough nut to crack as long as interest rates stay favorable. In California, home builders will still fall nearly 40,000 units short of the amount of new housing that is needed to...

Interest Rates are going up

We have been hearing forever how the bubble is going to burst, and interest rates can't stay low forever. In fact, The Wall Street Journal polled 56 economists, and 55 agree: Long-term interest rates will RISE in 2005. Youch! No worries though. As it turns out, http://www.ArborResearch.com has...

Real Estate News Paper Online Advertising

Or:Real Estate MLS gone.. again Inman recently included a piece that alerted me to a new vortal that inlcudes newspapers' property listings. The site is called Homescape.com, a division of Classified Ventures. They have mirrored sites at HomeHunter.com and NewHomeNetwork.com. Why isn't there alarm...

Video :: Virtual Tours & Real Estate

Real Estate MLS gone

According to recent reports by Borrell & Associates, real-estate brokers' and agents' websites are losing online market share of the real estate listings marketplace. They report that certain keyword real-estate searches have recently began to ignore most of the Realtor Websites in the search...

Real Estate MLS

Most Real Estate Board of Realtors seem to look at the MLS as something of a public service. How do I know? Well, I had a conversation today with a very nice gentleman that works for a local MLS Board. Seriously, he was as nice as he is sincere. And he told me they were making the IDX data freely...

Google Search Engine

Lots of Google News: I recently installed Google's Desktop Search. Still not sure of the point. However, lots of Privacy and Security guru's argue it gives Google and others too much access to our behavior. You be the judge. I chose to uninstall for another reason. It was dragging my system...