...I was flipping channels last night and came upon a documentary on why people succeed at their trips to Vegas. As a student of influence I am always interested in new distinctions. An executive at one of the hotels said, "Your run of the mill visitor will base their wagers on possibility, while...

Broadband Has Record QuarterAccording to the recent release from the Leichtman Research Group, the twenty largest cable and DSL providers in the US - representing about 95% of the market - achieved record net additions in the third quarter of 2004. Flashy and bulkier webpages are becoming more...

PBS recently aired a fascinating documentary about the Advertising industry. The entire show can be viewed here.

The Latino Community is proving that there are riches in the niches. According to Tomas Rivera Policy Institute of the University of Southern California, in a survey of 1,400 Mexican Americans in Atlanta, Houston, and Los Angeles showed that at least 1.5 million Latino households will buy homes by...

The Real Estate Blog is quickly becoming recognized as a viable marketing method. Blogging will be the norm for a number of reasons already mentioned in the very new future. In fact, many online portals that offer article type content are blogging like about.com. It is easy to set up a blog....

The prospect of lengthening commutes is leading more Americans to seek walkable neighborhoods in close-in suburbs and cities, according to the 2004 American Community Survey sponsored by the NATIONAL ASSOCIATION OF REALTORS(R) and Smart Growth America. ------ The size of the existing-home market...

In reference to a recent post after the Political Debates called, Kerry and Bush Seek to Capture Voters Thru Internet Blogs. I mentioned a few instances whereby Internet Blogs have influenced news cycles such as the Trent Lott resignation. Once again, we are reminded of the importance of the true...

I recently posited that as the engines move to be more profitable, they are becoming more like the yellow pages than a legitimate search vehicle. Interestingly Google just purchased Real Pages.com. More of the story here. Why would Google purchase a yellow page type business directory? There is...

Real Estate search engine optimization. The word has taken on a new life beyond its orignal meaning. Back in the day (pre-Google), SEO or search engine optimization meant that you optimized your page(s) to reflect and represent your keyword. Software packages such as WebPosition Gold promised that...

As Realtors it is imperative that you believe that real estate is the strongest commodity that an individual can own. If not, then how else can you sell real estate? The good news is that real estate is still a strong buy, compared to other assets. These posts provide plenty of fodder to help you...

Thanks to http://google.weblogsinc.com for this one. Google never gives its forcasts out to the public. Howver, the San Francisco Gate claims to have obtained “internal Google Documents” that purport to predict a startling growth-of-advertising curve, in the teeth of bad press over click fraud,...

CBS MarketWatch recently pointed out the dreaded downside to rapid real estate appreciation. Homeowners in many parts of the country have watched as housing values soared, enjoying the newfound equity and often tapping it for a variety of needs. But tax assessors read real estate news too. They...

As an industry, Realtor's have been pretty slow to attract niche markets such as the Hispanic community. In Los Angeles we are nearing a 50% population of Hispanic heritage. Many own real estate. eMarketer projects the number of Hispanic internet users in the United States will rise from 13.3...

Press Release: Oct. 13, 2004 Torrance, CA What is the hottest new word in the 2004 Presidential Campaign?Blog. The George Bush and John Kerry Presidential campaigns are using the power of a relatively unknown Internet publishing tool to capture the hearts and minds of American Voters. Blogs,...

Distraction and Click Fatigue. This is the very simple reason that your web site may not work. Distraction is when you have so many links on your site that it lacks focus. Click fatigue is when your visitor is so tired from trying to find the information they desire on your site, that they go back...

So I am driving to my son's football practice last night. I flip the radio dial to KFI for some talk radio in the form of John and Ken. I perfectly time into their 2 minute news alerts with Terry Rae Elmer. What she said so amazed me such that I pulled out my digital recorder to repeat it back so...