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What I Taught a 16 Year Old How To Write For Conversion and SEO

...and How it will Help Your Content Marketing and SEO! content marketing; learn how to write; What I taught one of my players who was stuck writing an essay. I gave him what a college professor taught me. And then some other nuances that I learned later on down the...

Behind the Curtain of the SEO GURU

Cutting Through the Pervayors of the Shiny Objects SEO Content Create Content for the Person Who Pays You. Google Isn’t Going to Write You a Check. Today, let’s talk about how to create content like an information marketer—and how to move your clients toward actually...

Story Telling is Your Number One Job

story myth content Story telling has recently been a popular topic in my world. As many clients have asked me about it and yours truly was recently interviewed about the power of story by a great story teller You can listen in as we discuss many topics. One of which...

Eventing – The Best Way To Maximize Your Promotions

Eventing for more fun and profit! Thirty Seven years ago  I started a concept that I still use to this day that I coined Eventing. Baby face me sold real estate.  And I was told by the gurus to make your open house an event. Eventing is pouring on the shiny objects so...

News or a Publicity Stunt? Charlie Sheen & Google Exposed

This was originally written on March 06, 2011, the lessons as usual are evergreen and see if you can find multiple examples of these lessons that have jumped into our reality since then. I find content often boring and frankly misleading. Often dis-informing. The fun...

Blog Meme or Virus of the Mind?

  This is about memes. Not the blog meme as we are all used to social posting. Memetics: Chris Garrett: Blog Memes have become synonymous with internet quizzes, surveys, and novelties that people link to and pass around on their blogs, forums and via email,...

Lady Gaga’s Valentine’s Egg

Do remember  Lady Gaga  at her 2011  arrival to the Grammy's? She was birthed from a giant egg!  If you have mentioned Gaga's appearance at least once in delight or in disgust. Gaga wins. And I would bet you have spread the Gaga meme to at least one other person. And...

How to Get Your Book Written and Published DIY or With a Ghost Writer

The best business card in the world is your book. Nothing says credible like your own book. Michael Levin shows you how to easily write and publish your own book. He discusses why to write a book.(His fast answer was do you want your business to make money?)How to lay...

Marketing Your Business With a Force Like Politicians

Bruce  Newman and I discuss the last few elections as well as this one and how knowing what the candidates know to get votes, can get your business votes. Bruce I Newman and I discuss the last few elections and this cycle.  How did Obama take 2012? Why is the...

Correlation is not Causation

So we open with our first SEO Shorts. Bite size fundamental SEO. Stuff not told by the so called guru class. You know those guys that cry "fire" every time Google does an update? So today I discuss your real online competition that you probably never knew you had. And...

Hacking The News For Traffic Using Priming

What Brexit Will Do To Your Business What piggybacking stories can help for your traffic. And the art of the prime. And how to do it skillfully. Original story at Medium 2016 Brexit was a break from the European Union. Many are claiming lower rates and bigger business...

Hijack Big Tech to Propagate Your Agenda

Control the internet, spread your message. Everything is SEO: Adopt a mindset where every online activity is viewed as an opportunity for Search Engine Optimization. Leverage Authority (Parasite SEO): Utilize platforms with high domain authority (like LinkedIn Pulse...

Writing Artfully

One of the most influential teachers I had was at ElCo Jc. Sophomore year during the football season. This little Italian man held my attention and actually got me to look forward to his class. When all I looked forward to was practice. lol. He got my attention...

Fire Your SEO

Google Domination is largely centered around your Google business profile. As you know the Ads, the Map and maybe more, dominate the top of a Google page. How are you supposed to get any of this Google love? To get into the map, you can advertise your way in. Or get...

Free Links

Links are the currency of the web. How to find link opportunities How to measure link value Why links matter to Google Why getting associations from linked pages help move the needle for you Why we need social media amongst other platforms for SEO. 0:02 hey there...
Google Places/Local Plus/My Business Gets Pigeon Holed

Google Places/Local Plus/My Business Gets Pigeon Holed

What is another month without big Google changes? I am not sure if you have kept up with the ever changing round and round with Google in the past couple years. At first they scared webmasters away from linking. And most recent studies show of course linking is as important if not more than...

Does Google Think Your Website is Immature?

Does Google Think Your Website is Immature?

Are You running a big girl or big boy website? I bet you aren't. And more importantly I bet you that Google doesn't think that you are. How do I know? Serious businesses act serious online. The Signs are everywhere #seo A photo posted by Tim O'Keefe (@timokeefes) on Jun 28, 2016 at 9:05pm PDT...

How To Get Google’s Trust

Trust beyond just the typical SEO 200 some odd elements on page, and the offpage linking requires to get out of SERPsville and think like a real business. A good rule of thumb is to ask yourself, "what would Coke do?". We have more information on this and to find out if you have a big boy or girl...

From The Social SEO Newsletter

From The Social SEO Newsletter

Firstly, Bing announced earlier in the month an alliance with Apple to provide search. This is huge as it is well known amongst us online marketers that Bing provides a better buyer in most industries. And if we can get more of those searchers Boo Yah!   Meanwhile Google is making the lives of...

Big Changes In Search Engine Traffic News

Two big changes in the search engines this week. One. Google has changed their local site listings again. First it was Places, then Google :ocal Plus. And now Google My Busines. This is just after Googles head of Plus,Vic Gundotr exited the division and company. Calling into question the...

Content Tips

Content Tips

The easiest way to create content is to consider your FAQs. What are you asked and what do you answer all day long. Let your prospects and clients create your content for you.  

Song of the Entrepreneur

Song of the Entrepreneur

  Most every morn, often pre light I venture that groggy walk out towards the home office. The rythmic beats of a local woodpecker delighting my ears. Several per step. I had to look up and wonder why woodpeckers chip away at the wood, over and over and over. Day after day, week after week. It is...

Guest Post: Social Search Optimization in the Real Estate World

Guest Post: Social Search Optimization in the Real Estate World

A few decades ago, the Internet was dubbed the Information Highway, but things have changed over the years. Although people everywhere still use the Internet to obtain information, the Internet has turned into a place where people shop, book flights, search for homes, or make reservations for a...

Google SEO is Un-Dead!

Google SEO is Un-Dead!

  Matt Cutts celebrating the season of un dead SEO.    Google has changed more than ever this past year. And I will not rehash what has already been written over and over ad nauseum. Penguins, Pandas, and Hummingbirds and link penalties keep negative SEO companies alive and well. On either side....

**HUMMINGBIRD** the Siri Killer?

 Google recently launched a new algo called Hummingbird. Some call it the biggest change in years. Calmer minds are calling it Googles answer to Apples Siri.  Where Google uses more of the entire query instead of picking up individual keywords.    

Are You Signaling Google With Your Social?

Are You Signaling Google With Your Social?

English: photo of someone wearing a Google NOOGLER hat. (Photo credit: Wikipedia) Recent studies have show that social signals matter to Google. Shares, likes, Pluses, Hashtags, all are signals, which are what? drum roll please.........Links. Yes Billy, Links still matter.

The Path to the Money Page

The Path to the Money Page

Follow the Yellow Brick Road! (Photo credit: momboleum) All Roads Lead to the Casino I stayed at the Luxor on my first adult visit to Las Vegas.  When it was time to go to the airport I caught a cab.  So the cabbie asked how I liked the hotel. I said naively that it was great but they sure make...

Googles Most Expensive Keywords

Googles Most Expensive Keywords

What Are Googles Most Expensive keywords? The most expensive themse are in the Insurance, Loans, Mortgage, and Attorney markets.

Google’s Eye is Upon You

Google’s Eye is Upon You

The Eye of the Google (Who's watching me) I don't know anymore Are the neighbors watching me Well, is the mail man watching me (Tell me who's watching) And I don't feel safe anymore Oh, what a mess I wonder who's watching me now  In the wake of all todays news and controversies over data streams....