Anne Blumenstein
ERA’s new VP of Marketing
anne.blumenstein at era.com
ERA Real Estate recently concluded their International Business Conference (IBC) and Anne Blumenstein joined me for Fun Friday to discuss their new moves and how agents and brokers alike may learn something from this new rebrand effort. Laugh at me as I put my foot in my mouth within the first 30 seconds of this interview.
ERA Brand Map
Anne Blumenstein is vice president of marketing, ERA Franchise
Systems LLC. She is responsible for the shaping, development and
execution of the company’s market-facing direction and all marketing
strategies and functions in the communication of ERA Real Estate’s
value proposition to its affiliates and their consumers. Blumenstein’s
group ensures the implementation of a range of marketing initiatives
that includes interactive marketing, advertising, public relations and
direct marketing Anne also works with franchisees to assist them in
optimizing the value of their affiliation with ERA Real Estate.
Blumenstein joined ERA Real Estate in 2009. Prior to
that she served as vice president of field marketing and media for the
Carl’s Jr. division of leading fast food operator CKE Restaurants where
she oversaw local restaurant marketing, media planning, advertising
placement and consumer promotions. Additional marketing and franchise
experience includes work with the Jack in the Box restaurant chain,
Einstein Noah Restaurant Group, Inc. and McCormick & Schmick’s
Seafood Restaurants, Inc.
Experienced in the targeted use of digital marketing,
social media and public relations, Blumenstein brings more than 20
years of integrated marketing experience to her new role, as well as a
successful track record of developing franchise support and growth
models.
Anne Blumenstein earned a BA in Economics from Humboldt
State University, and an MBA in Marketing from Loyola University
Chicago.