Hey do you go far enough back on the web to remember HotBot?
I was just checking my logs and what do I see? A referral from Hotbot. Those of you old timers will remember that was when metatags and a few links could get you a ton of traffic. Since then the bulk of optimization moved from on page, to off page. Meaning links.
For instantce, did you know with a title tag and enough links you could be number one for any position? Regardless of your on page SEO/content?
Lesson of the day: Get Links!