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Considering SEO as a Boost for Your Real Estate Brand

The following was inspired by an email thread that went back and forth between myself and the President of a Web Design House. the project mentioned isĀ  in the very beginning stages of an SEO project that we are fulfilling for one of their clients.I thought you might...
The Top Ten Real Estate Websites…

The Top Ten Real Estate Websites…

… in My Head Years ago my College Football Coach, Tyrone Sperling, an ex USC footballer introduced me to one of my favorite Lines. “Opinions are like *******, everybody has one.”
Do Links Even Matter Anymore?

Do Links Even Matter Anymore?

Links are like a healthy addiction. And if you are to survive in the online marketplace you need lots and lots of links. Injecting Links! But links are like the U.S. Dollar (especially lately!). The Treasury keeps printing dollars and what happens to the value of the...

Selling Fear & Entitlement To The Culture Of ME

With CNN in the background I hear an “expert” explain that Wall Street is based on “fear and greed. And fear is a much more powerful driver for investors.” What does this have to do with real estate? Its about confidence. Mommy Congress and...

Why SEO is Dead

Search Engine Optimization (SEO) or Off Page Equity? Huh? Have you ever thought about what that means? Going back to its roots, SEO meant to optimize a page so an engine like Alta Vista would like it and rank it higher than the next guy or gal. Words like density,...