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Pat Kitano on Social Media Podcast

“Hows the Market?”

Sellers: “What’s my home worth?”Buyers: “What’s for sale?”Both: “Hows the market?” Sales is always driven by emotions. And then the prospect justifies their decision with logic. You need that logic to push them over the...

Did You Cut Your Commission?

Consumer Reports says that 46 % of people trying to sell their homes through agents tried to negotiate a lower commission rate. Of those home sellers, 71% of the listings agents lowered their commission rate. They found that home sellers who paid commission rates of 3...

Does EMail Even Matter Anymore?

Somewhat contrastive to last weeks post on Baby Boomers… A report by Jupiter Research found that the rising popularity of social networking sites and other forms of communication including text messaging and cell phone use are beginning to impact the...

Did They Lie To Me?

Who rules the Internet today? Well if you judge it by money and broadband it is by far the baby boomer’s. This group of 78 million people in the US control more than 83% of consumer spending. And that number will grow to  $4.6 trillion by 2015. 80% of them have...

Yellow Pages Dead?

Borrell Assoc. just announced that they believe that the Yellow Pages are all but dead. Over the next five years, we are expecting 39% of the ad spending on print yellow pages to vanish.  After 12 years as an advertising medium, the Internet has finally reached...