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To List Or Not To List?

The question of posting your own listings have come up in the blogosphere. I for one think it is a great idea. I wouldn’t post the typical drab MLS listing with its acronyms and such. This is your chance to show video, lots a pictures and to wax poetic about the...

A Paid Link Gets Me This House

BIGresearch’s Simultaneous Media Survey (SIMM 11) provides clarity on who uses sponsored links and their influence to purchase.   Of 15,727 respondents,1 in 10 (9%) said they are influenced or greatly influenced by sponsored links when searching for products/services...

Niches to Nakedly Target

We all know that targeting a niche is the best way to market. Mostly that you would speak to a plumber differently than a computer programmer. So I thought it fun to come up with some real estate niches off the top of my head. Millionaire Matchmaker ( inspired by the...

Color Me Real

There is actually a company that chooses the colors each year. I don’t know who made them the color gods. But according to Color Marketing Group, the leading international association of color design professionals, genuine concern for the environment remains the...
The Secret To Getting Real Estate Traffic

The Secret To Getting Real Estate Traffic

The recent article of last month in my Big City paper, the LA Times elevates realty blogging to a place of absolute necessity and almost web royalty. The takeaway seemed to be just blog and success will come. Which of course reminds me of the old Web 1.0 adage,...

Social Psychosis

Has the Social Web turned fine businessmen and women into mush heads? I just read a post from a very successful marketer that transparency is about making friends. And then he proceeded to show a bunch of pictures of his dog and mansion. Listen. When I sell my house...