by Tim O'Keefe | Jun 27, 2006 | HouseBlogger
When I was in the business, I was a Mike Ferry devotee. My partner, Mike and I even took Ferry’s rantings about door knocking to heart. I recall one HOT summer day, going into a desirable neighborhood of Westchester, CA. We got out of the car. Mike took one...
by Tim O'Keefe | Jun 26, 2006 | HouseBlogger
I always try to make one of my blog posts tie somehow into a marketing lesson or opinion. This is a rare exception. I just received this notice from one of my SEO and Blog clients who received it from their local Board of Realtors. It has to do with your safety and is...
by Tim O'Keefe | Jun 22, 2006 | HouseBlogger
I picked up on an interesting marketing lesson while reading a recent May 2006 of Wired. In the article, Rise of The Neo Greens, the author quoted a UC Davis educator. Ken Kurani learned when studying hybrid car owners that the cars were purchased not for efficiency...
by Tim O'Keefe | Jun 20, 2006 | HouseBlogger
We have been put up into the MarketingSherpa Readers Choice Blog and Podcast Award. All you gotta do is vote for us. We are about half way down the row, under Marketing to a Specific Consumer Demographic. The criteria that they ask you to vote by is: Personality 😉...
by Tim O'Keefe | Jun 19, 2006 | HouseBlogger
The real estate industry is under pressure to change because of a couple major arguments. 1. Freely distributable MLS data2. Price gouging Actually both fronts stem from the idea that the NAR is running a monopolistic organization, where prices are fixed and the...
by Tim O'Keefe | Jun 13, 2006 | HouseBlogger
I have always used other industry data to help lead us in dominating in the real estate and mortgage industry which comprises most of our client websites. By looking at other markets we can take inferences that lead us to understand new opportunities and solidify...