Contacting Old Prospects and Clients
Wow Tim, that’s it? I know I know. But hear me out….
Contacting old clients but with a twist.
Instead of reaching them through my newsletter emails. I contacted them from a personal email. But even better than that, I contacted them as a reply as far back as 2001!
Yes, I had people writing back and cracking up that I had responded from an email way back at the start of the last decade!
Marketing 101. AIDA. Attention, Interest, Desire, Action
These emails got the attention and interest to reignite many old relationships into current and future revenue streams. Try it. It is fun, easy, it leverages past expenditures of time and your money and best of all it works.