Expand Your Digital Footprint With the SEO Cure that the Big Boys Like to Keep Secret

In my opinion economic data will continue to be conflicting and confusing over the next few years . Interest rates are going up, inflation is raising its horned head, and :U.S. New-Home Sales RiseAt Fastest Pace Since December There was an increase of 4.6% in May, as sales climbed sharply in the South and the West. Economists were expecting a 4% decline. WHAT!? Someone appears to be...

When I was in the business, I was a Mike Ferry devotee. My partner, Mike and I even took Ferry's rantings about door knocking to heart. I recall one HOT summer day, going into a desirable neighborhood of Westchester, CA. We got out of the car. Mike took one side, I took the other. After about three blocks, I recall looking across the street at Mike. He must of had the same revelation...

I always try to make one of my blog posts tie somehow into a marketing lesson or opinion. This is a rare exception. I just received this notice from one of my SEO and Blog clients who received it from their local Board of Realtors. It has to do with your safety and is not talked about enough.An agent has been attacked in the region. A listing agent received a call directly. The caller...

I picked up on an interesting marketing lesson while reading a recent May 2006 of Wired. In the article, Rise of The Neo Greens, the author quoted a UC Davis educator. Ken Kurani learned when studying hybrid car owners that the cars were purchased not for efficiency or savings. Because they didn't save any money. It was for what he called a "symbol of identity". Now, get this next...

We have been put up into the MarketingSherpa Readers Choice Blog and Podcast Award. All you gotta do is vote for us. We are about half way down the row, under Marketing to a Specific Consumer Demographic. The criteria that they ask you to vote by is: Personality  😉 Usefulness & content value Usability & design Would you revisit? Really, more important than anything be aware...

The real estate industry is under pressure to change because of a couple major arguments. 1. Freely distributable MLS data2. Price gouging Actually both fronts stem from the idea that the NAR is running a monopolistic organization, where prices are fixed and the listings data is controlled by the organization. And it isn't totally manufactured either. I know of a local discounter that...

I have always used other industry data to help lead us in dominating in the real estate and mortgage industry which comprises most of our client websites. By looking at other markets we can take inferences that lead us to understand new opportunities and solidify hunches. A new study conducted by Compete Inc. for Yahoo Search Marketing concluded that consumers reached with search are...

A survey commissioned by ING Direct found that three-quarters of respondents had 'very little concern' about the prospective value of their homes, the company said Friday. The survey found that 85 % of homeowners believe that their house increased in value during the last three years. Many of the owners felt their home`s value will go up by about 4% in the next 12 months.

I feel like I just recently posted that there was one agent for every 75 people in California. I even put it into my presentations. "At one time there was an agent on every corner with a website, now there is an agent on every other driveway with three websites or more!". Well, time to pull out the metaphor book again. It seems that there is now 495,000 licensed agents in Cali. The...