Expand Your Digital Footprint With the SEO Cure that the Big Boys Like to Keep Secret

Do you want to know the right way to blog for real estate? Realtors need to: 1.Stay focused and remember why you are blogging. You are not a journalist. You are a marketer/salesperson. Therefore what you say has no value towards your business unless it yields (preferably) a measurable benefit towards your business. Like a registered lead or phone call. Even so, at least it should paint...

What is everyone else doing? Do the Opposite! We as people, and henceforth realtors and agents tend to be sheep. I think I have even coined us as sheople in an earlier post. What do I mean? Well we often will follow the "wisdom of crowds" without thought of consequence. Instead of finding and then doing what the very best online marketers do. Often times we make judgements based on...

Agents get realty websites & real estate blogs. But this agent is using tradional media with a twist. They say sex sells. Well that's as far as I will go on this "family" website. Check it out.

Forbes.com did their annual real estate listings survey to find America's most expensive houses. Even the NAR predicts homes to rise in value by hald of last year: 5.7% compared to 12.7% increase in prices in 2005. So where are the most expensive homes? Florida property is at the top. The French Regency-style estate, carries a  $125 million price tag. Other locations: Bridgehampton,...

Blogging, Websites, lead capture vs open MLs. I can't tell you how many times a day I hear an agent or an "expert" espouse the virtues of the empowered consumer and that it really is a benefit to leave the MLS open VS forcing them to opt-in. The biggest excuse is that the consumer will just move-on to another website. Hmm. Lots of responses come to mind for that one: "Whose fault is...

Is the Good News getting just a little too bubble gummy for you? Well here is some more and then I think I gotta lay off as I am getting a sugar rush. This out of recent economic news: Builders boosted construction spending to an all-time highlast month while consumers opened their wallets wider. That was the message coming from the latest batch of economic reports released Monday....

By the end of the decade, Hispanics will buy some 3 million homes, according to former HUD Secretary Henry Cisneros. In fact Cisneros hopes to sell much of those homes thru his company. Can anyone say the "riches are in the niches"? This Hispanics/Latinos are one of the three most underserved real estate niches (in my opinion).

Blanche Evan just penned a piece caled  Positive Housing Reports, Consumer Confidence Up I have been attempting to focus on good real estate news of late. Why? because I remember when I was in a down market as an agent, and I can recall that even I got sucked into the recession fever. Everyone it seemed, almost reveled in the receeding market. Now understand, there is no way in a...

More Good Economic News Got my new Business 2.0 Magazine. The subheads read: New Studies say "Everyone's Out Looking"; & The Latest Data Says: "Everyone's Hiring" Back when I was selling houses, the market dropped 30% in value. Over 10% interest was a normal loan rate, and unemployment was very high. Today, unemployment is lower than ever. Rates are still historically low. So with...