This post and podcast was inspired by a consult with a long time client the other day. It is how you can make huge strides in your web traffic.
Brand is Everything
Brands are the solution, not the problem. Brands are how you sort out the cesspool.” Eric Schmidt, ex-CEO Google
Google in their infinite wisdom has figured out a way to estimate the value of your brand.
In short, the more brand or authority your site has, the better your chances for ranking big keywords, but also getting a large assortment of relevant long tail words.
How to Discover The Top Pages For Your Brand?
Execute a query in Google for:
“Your Brand”
The sites will be listed in Google in the order of importance in Google’s eyes.
Your website should be at the top, and Google My Business should be off to the side or top. Check to see that bad pages are not at the top.
How to Discover The Top Pages in Your Website?
site:http://www.yoururl.com/
The list also shows what Google perceives as your top pages in order. Hopefully, your home page is the first, and not your terms of service or some other non-essential page.
Now, what if you want to see what Google perceives as your most important pages for a particular keyword?
site:http://www.yoururl.com/ “key+word”.
Now search that keyword in Google and see where your site ranks in the SERPS in open competition.
So, it is possible and very real that you can make that page rank higher if you give that page links.
You can often get away with links from your own internal blog articles. Especially, if the page is already on page 2 or 3. And if not, then bring in the big guns from an outside linking campaign.
Lots more juicy info in the podcast.