Video habits are changing online. I have always thought that Video as a mainline medium is a tough sell. From the filming, editing and then uploading. It is a process that requires some technical skill and patience.
That being said, according to Pew Internet & American Life Project almost one in five online adults, or 19%, now watch Web video on a typical day. I am not sure if that is a compelling enough reason to go out and virtual vid tour. As 1 of 5 is really not overwhelming.
“The growing adoption of broadband combined with a dramatic push by content providers to promote online video has helped to pave the way for mainstream audiences to embrace online video viewing,” states the report, which was based on a recent telephone survey of 2,200 adults.
As we might guess video was most popular with young users, with 31% of those between 18 and 29 saying they view clips on a typical day. For people between 30 and 49, that proportion was 18%, while just 12% of 50-64s and 10% of senior citizens watched Web video on an average day.
The content being watched is :
- 37% News clips topped the list
- 31 % Comedy
- 16% Movies and TV shows
Furthermore, 62% say they prefer professional content over consumer created material.
However, like many things Internet, this study does not take into consideration the Guerilla Realtors marketing. Using video as a virtual tour or even vblog can be used supplementally in a blog, or as the target of your direct response email or postcard. These types of videos have been shown to have a tremendous response.