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What I Taught a 16 Year Old How To Write For Conversion and SEO

...and How it will Help Your Content Marketing and SEO! content marketing; learn how to write; What I taught one of my players who was stuck writing an essay. I gave him what a college professor taught me. And then some other nuances that I learned later on down the...

Behind the Curtain of the SEO GURU

Cutting Through the Pervayors of the Shiny Objects SEO Content Create Content for the Person Who Pays You. Google Isn’t Going to Write You a Check. Today, let’s talk about how to create content like an information marketer—and how to move your clients toward actually...

Story Telling is Your Number One Job

story myth content Story telling has recently been a popular topic in my world. As many clients have asked me about it and yours truly was recently interviewed about the power of story by a great story teller You can listen in as we discuss many topics. One of which...

Eventing – The Best Way To Maximize Your Promotions

Eventing for more fun and profit! Thirty Seven years ago  I started a concept that I still use to this day that I coined Eventing. Baby face me sold real estate.  And I was told by the gurus to make your open house an event. Eventing is pouring on the shiny objects so...

News or a Publicity Stunt? Charlie Sheen & Google Exposed

This was originally written on March 06, 2011, the lessons as usual are evergreen and see if you can find multiple examples of these lessons that have jumped into our reality since then. I find content often boring and frankly misleading. Often dis-informing. The fun...

Blog Meme or Virus of the Mind?

  This is about memes. Not the blog meme as we are all used to social posting. Memetics: Chris Garrett: Blog Memes have become synonymous with internet quizzes, surveys, and novelties that people link to and pass around on their blogs, forums and via email,...

Lady Gaga’s Valentine’s Egg

Do remember  Lady Gaga  at her 2011  arrival to the Grammy's? She was birthed from a giant egg!  If you have mentioned Gaga's appearance at least once in delight or in disgust. Gaga wins. And I would bet you have spread the Gaga meme to at least one other person. And...

How to Get Your Book Written and Published DIY or With a Ghost Writer

The best business card in the world is your book. Nothing says credible like your own book. Michael Levin shows you how to easily write and publish your own book. He discusses why to write a book.(His fast answer was do you want your business to make money?)How to lay...

Marketing Your Business With a Force Like Politicians

Bruce  Newman and I discuss the last few elections as well as this one and how knowing what the candidates know to get votes, can get your business votes. Bruce I Newman and I discuss the last few elections and this cycle.  How did Obama take 2012? Why is the...

Correlation is not Causation

So we open with our first SEO Shorts. Bite size fundamental SEO. Stuff not told by the so called guru class. You know those guys that cry "fire" every time Google does an update? So today I discuss your real online competition that you probably never knew you had. And...

Hacking The News For Traffic Using Priming

What Brexit Will Do To Your Business What piggybacking stories can help for your traffic. And the art of the prime. And how to do it skillfully. Original story at Medium 2016 Brexit was a break from the European Union. Many are claiming lower rates and bigger business...

Hijack Big Tech to Propagate Your Agenda

Control the internet, spread your message. Everything is SEO: Adopt a mindset where every online activity is viewed as an opportunity for Search Engine Optimization. Leverage Authority (Parasite SEO): Utilize platforms with high domain authority (like LinkedIn Pulse...

Writing Artfully

One of the most influential teachers I had was at ElCo Jc. Sophomore year during the football season. This little Italian man held my attention and actually got me to look forward to his class. When all I looked forward to was practice. lol. He got my attention...

Fire Your SEO

Google Domination is largely centered around your Google business profile. As you know the Ads, the Map and maybe more, dominate the top of a Google page. How are you supposed to get any of this Google love? To get into the map, you can advertise your way in. Or get...

Free Links

Links are the currency of the web. How to find link opportunities How to measure link value Why links matter to Google Why getting associations from linked pages help move the needle for you Why we need social media amongst other platforms for SEO. 0:02 hey there...
SEO and Google Alerts

SEO and Google Alerts

Have you tried Google Alerts? It is a great way to monitor reputation management. In other words you can see if anyone is smack talking about you or you business. By typing into Google your name or your business name you can monitor sites that come up into Google's index with your name or your...

What They Are Not Telling You About Hyperlocality

Today is Take My Gloves of Thursday! part 1: +How did hyperlocal emerge?+Two types of hyperlocal as it is sold and why it is wrong+And why that benefits you+Why it is nearly impossible to get content feeds for the hyperlocal area and why it is your opportunity+Four ways to create hyperlocal...

Yahoo+Bing=BingHoo!

Yahoo+Bing=BingHoo!

Image via Wikipedia Yahoo Organic is now powered by Bing. I feel the earth shifting on its axis and hell freezing over. Actually it is more like Yahoo getting to its roots having been powered by Inktomi,Alta Vista (they bought these first two companies) and Google in the past. This last part of...

How to be an “Internet Guru” for a Day

How to be an “Internet Guru” for a Day

Image by Dan Patterson via Flickr As an avid reader of books and biographies I have learned that very few people can describe the reason for their success with an a to z plan that anyone can follow. Instead you the reader must dig deep and read the lines behind the story. Having read several "road...

How to Increase Sales By 61%

A cool video of a talk by Dan Kennedy. Some interesting ideas that came from this set of videos. (I have included the first one). Ever notice how much direct mail you get? Next to nothing anymore right? Kennedy points out that like Infomercials the Internet Mediums are begging to get regulated....

How Do You Sell a $40 Million Dollar Home?

How Do You Sell a $40 Million Dollar Home?

Frank McKinney will show you how to sell a $40 million dollar home and much more. This eye opening interview reveals gobs of Luxury Home marketing as well as how to live a life you want and desire.He covers open houses, website marketing and even how social marketing helped sell one of his uber...

Why Marketing to Only Women May be Your Best Move This Year

Why Marketing to Only Women May be Your Best Move This Year

Image by freddthompson via Flickr  If you have been around real estate anytime at all then you know that the women pick the house. In fact, women have become a major economic force in our society. Not only are they earning more. Married and Cohabiting women making 80% of all buying decisions....

Ideas with SEO and Real Simple Syndication

Ideas with SEO and Real Simple Syndication

Image via Wikipedia Uses of RSS and SEO External Sitemapping: A new website has new pages and a new page needs to be indexed into Google before it can be ranked into Google's top pages. So what is the best way for Google to find a page? From an external link. RSS syndication can be used to link...

What is an RSS Feed?

What is an RSS Feed?

Image via Wikipedia RSS is most commonly defined as "Really Simple Syndication" but sometimes "Rich Site Summary". It is a way for a webpage, most commonly in the form of a blog to syndicate either as a partial or full representation of the pages content. RSS can allow you to quickly check your...

Reconsidering the Value of the Page Rank Bar

I got an email from a client the other day. He was asking about a seemingly low Page Rank listing in his Google bar. I explained to him the consistently wrong results that the bar illustrates. In the above video I show how the bar lies about the indexing of this very website. For some background...

Spring Clean Your Online Marketing

Spring Clean Your Online Marketing

Image via WikipediaHave you ever enjoyed the freedom of going into your closet and emptying all those clothes and nick nacks that you haven't worn or used in years?  The energy it opens up is amazing. The same thing can happen in your business if you let it. As THE longest standing SEO company in...

Social Media: What Comes First the Chicken or the Egg?

Social Media: What Comes First the Chicken or the Egg?

Image via Wikipedia Betty White hosted Saturday Night Live last Saturday. The 88 year old charmed the audience with cameos in many of the SNL favorites like Magruder. As Mary McKnight recently posted in her Sacrilicious blog, Betty White thanked Facebook for getting her onto SNL.  The headline...

Google’s Fast Keyword Tool

Google’s Fast Keyword Tool

Guest post on Google Keywords Drop Down tool Ever notice that magical little drop-down box that appears when you start typing search terms into Google? That’s your marketing future staring you in the face Google Suggest is a powerful keyword research and online reputation management tool that most...

Fix Your SEO With This Easy Tool

Xenu is a free tool that can reveal your dead links. Dead or Broken Links Xenu can help you determine your broken or dead links within the pages of your website. Even if you think you are careful. A quick scan will reveal link rot that you would have never known if not for this tool. Types of...

Twitter Saved the Blogging Star

Twitter Saved the Blogging Star

Getting Back To Blogging Basics When blogging first hit the scene it was seen as a panacea to expensive SEO and  webhosts. Rightfully so. There is much to be admired within most blog structures. Adequate html code, easy editing, pinging and syndication. And the mythological advantages that...

Does Your Website Have Perfect HTML?

Does Your Website Have Perfect HTML?

Hey Tim,How's it going?  Do you know anyone who knows a lot about W3C? On my website, I have 2 pages that contain a link to our Google Map Ad Reviews, and W3C looks at the links as errors. It's not like the problem is with my simple code.  Tested at:http://validator.w3.org/ Regards,Name WithheldI...

Google Social Search Explained

Google is always testing new search features. And Google labs is always full of new, interesting and sometimes useful things. Google is fascinated by the social media as they obviously have felt the exodus away from their engine to Facebook and other social sites. Check out their new social search.

How Do You Sell a $40 Million Dollar Home?

ERA Repositions Brand

Anne BlumensteinERA's new VP of Marketing anne.blumenstein at era.com ERA Real Estate recently concluded their International Business Conference (IBC) and Anne Blumenstein joined me for Fun Friday to discuss their new moves and how agents and brokers alike may learn something from this new rebrand...

Rank Quickly in Google with Social Media SEO

  Check out this video and find out how to get easy rankings in Google. Look for a word under 50,000 or less competition. Rank in Facebook pages, notes, and Twitter. This is a follow up to my recent blog post Does Social Media Help Your SEO? Notice in the video I do not say that Facebook Fan Pages...

Page Rank Bar Myths

Page Rank Bar Myths

As far as SEO or search engine optimization, that green pixie dust that shows up in the Google Toolbar used to be everything to getting a top ranking in Google. Today it is at best two months late. And more than likely very, very flawed. In case you are not aware ever since Google has had a tool...