Real Estate SEO gets more complicated as the Natural Search results gets more crowded: You may have missed it, but a few months back Google promised to start mixing their various other search results into their regular search. They call it....Drum Roll.........Universal Search. Real Estate Video...

I have been watching this number for several months now. I find it interesting that human beings with a million other things to do, would come to a real estate website more and more often, each and every month. The number of unique visitors to real estate sites jumped to 42.2 million in February,...

I was pleased to get an email from a long time friend and client when she was inviting her list to join her on a 15 home tour of repossessed houses. This technique was made famous by the foreclosure bus up in the repo capital of the Country-Stockton California. However many agents across the...

When everyone around you are drowning, its easy to be gloomy. But all is not so bad in housing land. And in some areas many are calling it a rebound. Economists are quick to predict upward or downward trends. And never quite explain why they were wrong because they are to busy explaining what will...

The mystery around Google stems from it behaving like an evolving,  living breathing organism. And this organism spins baby. For years they have spun their positioning algo into a multitude of layers of complexity. Making it impossible for mere humans to get into a top search engine position....

John L Scott just released a PDF that I recommend you read and take as a guideline for your own current marketing materials. Titled, "Why Now is a Great Time To Buy a Home." I have said before that you should build up your own "positive" real estate arsenal of news and material to get into the...

Marc Davison wrote over at Inman a piece on the long term identity crisis of the lowly surveyed real estate agent. He gives some good advice. Do you want to stand out from the crowd? I have some advice to add to Davison's . First of all do not worry about the crowd and the low public numbers of...

If you wanted to buy the book Influence, would you type "books" into the search engines? Or "Influence, by Robert Cialdini" If you wanted to buy a Maytag Washer, would you type "Washing Machine" into the engine? Or  "Maytag 27" Top-Load Washer with SuperSize"? The former will render larger volumes...

Hitwise says using the plurals in your keywords pull better than the singular. I say why not at least test both?  

Rocky Balboa: Let me tell you something you already know. The world ain't all sunshine and rainbows. It is a very mean and nasty place and it will beat you to your knees and keep you there permanently if you let it. You, me, or nobody is gonna hit as hard as life. But it ain't how hard you hit;...

Many might read my posts and think I am anti everything Internet. In fact, I am anti hype. And thus, like to poke holes into the hype of the day while illustrating the opportunities. Only 12% of the Internet read RSS. And...A majority of Americans do not read political blogs, the online...

We recently reported that the consideration of your color as important in your marketing and home staging. Ford Motor company has found that "40% of consumers will turn to another brand if they cannot find the vehicle color they want".In fact, Ford Motor Company is moving to a choose your color...

BIGresearch’s Simultaneous Media Survey (SIMM 11) provides clarity on who uses sponsored links and their influence to purchase.   Of 15,727 respondents,1 in 10 (9%) said they are influenced or greatly influenced by sponsored links when searching for products/services on the Internet. How many will...

The question of posting your own listings have come up in the blogosphere. I for one think it is a great idea. I wouldn't post the typical drab MLS listing with its acronyms and such. This is your chance to show video, lots a pictures and to wax poetic about the house. Some ideas for blogged...

There is actually a company that chooses the colors each year. I don't know who made them the color gods. But according to Color Marketing Group, the leading international association of color design professionals, genuine concern for the environment remains the strongest influence on the colors...

We all know that targeting a niche is the best way to market. Mostly that you would speak to a plumber differently than a computer programmer. So I thought it fun to come up with some real estate niches off the top of my head. Millionaire Matchmaker ( inspired by the TV show) Ocean Front/Lake...