I get Questions:
I guess this question was was asked in order to test my Googling skills: Aloha Tim, I’m interested to know what is the percentage of women vs. mean in real estate?In Hawaii it’s pretty obvious that there are more females in the industry then but I not sureWhats the percentage? Name WithheldIt...
Death of a Salesman
If you have not noticed, traditional advertising is dying. We get hit with thousands of messages a day, so it is easy to understand why we just zone out. We kind of TIVO all the ads away. Our trust of Authority is at an all time low. Not only do we not trust advertisers, we do not trust our...
How New Rules of Ads Might Decide Your Next President
A real interesting piece over at Search Insider. Google, for the first time is starting to flex its political muscle. It just recently sponsored the YouTube debates. But Google is also bidding (while recreating the rules) on 700 mHz spectrum. This is the league that Sprint and ATT play. The end...
The Battle For Who Cares the Most
Thousands of homeowners are on the brink of disaster. Yes, because of risky/aggressive lending practices of the past few years many of these people are one or two payments from a mess. One jump in the Prime rate or other indexes and these people are out of luck. Perfect timing for the political...
How Do I….?
"How To" queries are up 17 1/2 % in 2007. This according to Hitwise. Queries like "how to lose weight" or "how to levitate" are being used more and more to find out information. These are great mind joggers for real estate articles: How to Buy a Home No Money Down How to Buy a Home How to Get Home...
Do You Suffer From Seven Dollar an Hour Syndrome?
Do you ever feel like the entire weight of your business falls squarely across your shoulders? Some times as Entrepreneurs we might even carry that weight with pride. This is your baby after all. After time, if you have had any success at all that baby grows and your shoulders surely grow weary...
Tims Summer Reading List
Okay I have not recommended a book in a awhile. So please allow me to share some of my faves with you. Tim's Summer Reading : PERSUASIONDave Lakhani is a master of persuasion. I love Tony Robbins but his stuff can be light. This book is meaty. I don't know about you, but I am tired of the sales...
Ad Dollars from Blogging
The Contextual Advertising firm, Chitika just released a study whereby they have estimated that that $500 million was generated within the top 50,000 blogs in 2006. The Blogosphere has significantly increased in popularity within the past few years. This popular Internet resource has quickly...
Supplemental Result Finder
The Makers of IBP have listed in their recent newsletter a new way to see if your web pages are listed in the dreaded Google Supplemental Results. Simply query into Google the following: site:http://www.yoururl.com/& I thought I saw actual results this AM. However, now when querying, I do not...
Realty Video
Video habits are changing online. I have always thought that Video as a mainline medium is a tough sell. From the filming, editing and then uploading. It is a process that requires some technical skill and patience. That being said, according to Pew Internet & American Life Project almost one...
Building Your Brand on a Digital Bench
The web is full of new ways to skin a cat. Despite big promises, in the end the web can only accomplish a couple goals. Build brand or build sales. A sale in your case is a lead because you cannot directly sell a home online. There are plenty of mediums that promise the traffic and leads....
Mind Freaking Viral Video
Going viral with real estate marketing is tough without seeming gimmicky or cartoonish. However, it does work in many cases. Just ask the founders of Hotmail.I guess, you can argue that the Zillow ap went viral when they launched. Viral Marketing tends to work best in very targeted contexts as...
The Clam Effect
I don't have the stats to back this up, but there seems to be a correlation of Broadband use and the Clam affect. What is the Clam affect? It is the result of online consumers Clamming Up. They either forge their registration with fake names like Micky Mouse or simply do not give any information....
Mortgage Marketing Sucks
Has this ever happend to you? You are watching your favorite sports team or TV show, or banging out new brillaint posts on your blog, and the phone rings. Hoping that its your loved one, you eagerly answer. "Hello?" This is how it usually happens to me...."Hello, Mr. Okefay (My name is O'Keefe")...
Green Real Estate Marketing
The notion of built it and they will come has not died. It has just gotten a bit more sophisticated. As web 2.0 has assaulted our senses with audio, video, interactivity, & connectivity, the playing field has only gotten messier. Without a plan, without a strategy, & without a slippery...
Who Else Has This on Their Website
A webpage has over 200 elements that can affect ranking. Although, it has been proved that you can get into a top position on links alone with even a blank page, who wants to? So I came up with a few "gotta haves" that should be in all your webpages. ( If you want to position well in the engines...
Who’s Stealing My Content?
I recently went to the web and was flabergasted to find my content on another website. The nerve. Hell, its not an insult, its a damned crime. That's what it is. But what can I do about it?...
Are Your Pages Disappearing?
Are Your Pages Disappearing in Google's Supplemental Hell? About a year or two ago,Google somewhat quietly instituted a new index that sort of sits on top of their main index. It is called the Supplemental Index. The spinsters at Google have said that it does not affect your traffic. That when the...
The Secret to More Traffic and Leads?
Want More Search Engine- Real Estate Traffic? Very simple answer: Get more links to all of your pages. The next question you might ask yourself is where do I get links? Well, you can go comment on a million blog sites. But that will only get you so far as most of those block Google's Spider....
Net Deaf
I Can't Hear a Word You are Saying Bruce Springsteen sung "57 Channels and Nothing on" in the early 90's. Today, that has changed. Life seems even more hectic than yester year (pre-internet), and we have 500+ channels with nothing on. TIVO? That is not an option for me. There isn't anything that...