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Google gets your real estate advertising dollars

Thanks to http://google.weblogsinc.com for this one. Google never gives its forcasts out to the public. Howver, the San Francisco Gate claims to have obtained “internal Google Documents” that purport to predict a startling growth-of-advertising curve, in the teeth of...

Real Estate Appreciation

CBS MarketWatch recently pointed out the dreaded downside to rapid real estate appreciation. Homeowners in many parts of the country have watched as housing values soared, enjoying the newfound equity and often tapping it for a variety of needs. But tax assessors read...

Hispanic Real Estate

As an industry, Realtor’s have been pretty slow to attract niche markets such as the Hispanic community. In Los Angeles we are nearing a 50% population of Hispanic heritage. Many own real estate. eMarketer projects the number of Hispanic internet users in the...

When Real Estate Web Sites Don’t Work

Distraction and Click Fatigue. This is the very simple reason that your web site may not work. Distraction is when you have so many links on your site that it lacks focus. Click fatigue is when your visitor is so tired from trying to find the information they desire...

Does the Media Influence the Real Estate Market?

So I am driving to my son’s football practice last night. I flip the radio dial to KFI for some talk radio in the form of John and Ken. I perfectly time into their 2 minute news alerts with Terry Rae Elmer. What she said so amazed me such that I pulled out my...