by Tim O'Keefe | Sep 30, 2004 | HouseBlogger
Only 4% of Real Estate advertising is going into the internet. This is appalling when 78% of real estate buyers and sellers begin their search online. (NAR). It is even more ironic that CAR has found that the average Internet home buyer looks at six houses and takes...
by Tim O'Keefe | Sep 9, 2004 | HouseBlogger
The Unique Selling Proposition is an idea first discussed by Rosser Reeves in his 1970 book,”Reality in Advertising”. According to Reeves, there are three components in a successful USP: 1. Each ad must make a proposition to the consumer. Each...
by Tim O'Keefe | Aug 30, 2004 | HouseBlogger
I am reading a fascinating book called, “Real Estate Confronts the Future”. The book interviews several industry players that give their forecasts. One interviewee John Tuccillo is NAR’s Chief Economist. He pointed out that the gross commission on a...
by Tim O'Keefe | Aug 18, 2004 | HouseBlogger
It seems The National Association of Realtors (NAR) has the Department of Justice in a bit of a pickle. NAR, in an effort to support its vast membership’s best interests, has given the go ahead for Agencies not to allow Zip Realty to show their listings. In a...
by Tim O'Keefe | Aug 18, 2004 | HouseBlogger
Did you know that Google News reaches more Americans than washingtonpost.com? And that Yahoo News now reaches a larger unique audience in the U.S. than MSNBC. I know I hardly ever read a paper or get my news from the television anymore. It is always several hours...
by Tim O'Keefe | Aug 17, 2004 | HouseBlogger
The report, titled “Internet Search Brand Effectiveness Research,” studied the impact of search and contextual text ads on an array of brand metrics, including aided brand awareness, unaided brand awareness, brand image association and purchase intent. For...
