Have Something to Sell of Course!
And on the web we use a tried and true direct sales strategy to get prospects into our world. It begins with content.
Why else visit a new website?
Some call that content marketing. But an article is not marketing until it is marketed through the various ways that you receive from us every week.
Your content is a mini sale into your world. So they can try you, before they buy you.
Eight Ways To Create Content on the Fly
1. Your Experiences. What I often call your FAQs.
Would you like to learn how to turn your experience into content? Everyday you are conversing with your employees and prospects and clients.
If you are a hands on business owner ,then you know the pains that your prospects are suffering.
Your number one focus you should have as owner of your digital presence, is your daily dialogues and solutions to your clients pains.
This reminder happens daily for you. But it always is a bit more unique than the last. And your answers get better with time, because you do.
So if you are hurting for content, simply look towards your last dialogue.
2. More public question answer sites. There are questions that the marketplace delivers to you daily. In fact, I have clients who answer online collaboration Q&A sites all the time to create a presence and to get inspired for content creation on their own site.
Quora.com, answers.com, answers.yahoo.com.
Industry specific example sites:
3. Trending Sites:
- Yahoo.com (Upper right shows trending topics)
Trending hashtags search in Google will provide a list of links to explore - Google News
- Google Trends
- Buzz Sumo-Find the Most Shared Content and Key Influencers.The social engagement can help you determine that a topic is hot or gaining steam.
- Facebook has trending news off to the side.
4. Groups. By joining and participating in social groups and traditional forums, you can stay tuned into topics that people are discussing. Some examples:
5. Local News
If you are a local business, leveraging local news and events can be useful.
6. Questions for Voice Search
You can find a list of questions around a particular subject at answerthepublic.com. I do not believe it is market driven.
7. Others Curation
Curation is where you might include snippets from other websites and give them full attribution credit. If linking to a more valuable site than yours is called a co-citation. (see what I did?) It can help set off a rebound effect where you are getting some mojo for the subject matter.
A quick hit list is:
- Buzzsumo (again)
- Epictions
- Feedly
- Social Animal
- Scoop.it
8. However, the best curation is your own curation.
Promote Yourself as a Thought Leader
We of course can counsel you with your digital marketing needs, as well as produce it for you. Ask for your quick consult.
Check out our content package here.